Digital MarketingSEO

What Is SEO? Why Is It So Important For Online Business?

What is SEO? Why is it important for new online businesses? 

SEO stands for Search Engine Optimization. SEO is a way to optimize your website in the proper format for the crawler to crawl the website and index the website in standard order on search engines.  

SEO is a technique to optimize website content, information, images, and structural design per customer demand. An SEO professional analyzes websites using metrics and tools and tries to optimize them based on business needs.

A website is optimized when a website has a good authority score, like a domain rating, page rating, or spam score. Different bots and spiders measure all these scores differently, but the goal for these metrics is considered milestones (30/100). If these metrics are increasing, it means your website is doing fine. 

It is essential for any website to rank on search engines nowadays, as we now know that Google uses many algorithms to analyze your website and index it by ranking as per SEO standards.

Type of SEO?

There are five types of SEO.

On-Page SEO:

On-page SEO refers to the best practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, keywords, and header), and images, which are known as SEO on-page optimization.

2. Technical SEO:

Technical SEO refers to increased website performance and server optimizations that help search engines to crawl and index your site more effectively (to help improve your website’s organic search rankings). 

3. Off Pages SEO:

Off-page SEO refers to actions taken outside your website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site rank links. It depends on many factors, like backlinks, content outreach, linking, directory listing, etc.

4. Local SEO:

Local SEO is a strategy that helps your online business be more visible in local search results on SERPs. Any company that has a physical location or serves a geographic area can benefit from local SEO.

5. E-Commerce SEO

Ecommerce Search engine optimization (SEO) is the most accessible way of getting more traffic to an online store. Writing long descriptions with relevant keywords on every product page is an optimization example. Obtaining backlinks from relevant websites can also improve your online store’s ranking position.

Also Read: How Does Local SEO Help Businesses To Promote Locally In 2023

Top 11 tools used in SEO

There are lots of tools and extensions an SEO person uses to analyze the website mentioned below:

  1. Google Analytics: for analyzing the website and user’s behaviors 
  2. Google Search Console: for website performance checkups 
  3. Ahref: Spy tool 
  4. Semrush: Spy tool
  5. Screaming Frog: Spy tool
  6. Moz: Spy tool 
  7. Google Tag Manager: Code Implementation 
  8. MS Office: Documentation 
  9. Schema Builder: for detailed information  
  10. CRM: website management content optimization 
  11. Canva: for images 


SEO is the best way to gain internet traffic for any website to generate organic leads. It requires SEO tools, experience, and strategy to rank any website. It is a time-consuming process to optimize a website. Once the website is optimized, it will rank for its niche keywords in the long term. Well, if you are looking for SEO services or any SEO answers, contact us anytime, and we will be happy to help you out. 


Q. What are the three pillars of SEO?

Ans. Authority, Relevance, and Experience

Q. Is SEO better than PPC?

Ans. Yes, PPC is completely paid and costly! (Short-term result)

Q. How Long Does SEO Take to Show Results?

Ans. SEO should show results within a 6-to 12-month period. By “results,” we mean a measurable increase in traffic and associated leads or conversions.

Q. How long does it take for a new website to rank?

Ans. three to six months. Google’s results usually take between 90-180 days, depending on the competitiveness of your industry, the popularity of your keywords, and website performance.

Q. Is SEO a one-time process

Ans. No, SEO is an ongoing process because so many factors play a role in its success. No longer are keywords and links. Instead, sites that cater to users are rewarded. Users’ needs are constantly changing, and your SEO efforts should evolve right along with your audience to rank your website.

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