12-Point Website Content Checklist

Quick answer: A good small business website has a clear structure, a mobile-friendly layout, accurate contact details, an About page, real images, reviews, clear writing, social links and a blog that answers customer questions. Use the 12 points below to review each page.

A good website gives visitors what they need and makes it easy to contact you. Use this 12-point checklist to review the content on your small business website. If you need help, see our website development and SEO content services.

1. Smart Organization

People like things that are simple. Pages with too many ideas are confusing, and visitors may not understand where to go. How can you keep your website simple but powerful? The key is to organize content clearly. A finished site should look like a family tree, with a few main tabs and neat pages underneath each one.

First, put everything you want to say about your business in groups. Create one page for each of your company’s products or services. For example, a construction company would make one page for “Painting” and a different one for “Cabinet Installation.”

Now organize these pages. Under the main tab “Services,” put a page for each type of company service. You can also use sub-pages. For example, under the main category of “Flooring,” it makes sense to have pages for “Carpet,” “Wood Floors,” and “Tile.” Do the same thing for your main products.

2. Mobile-Friendly Layout

Most people visit websites on a phone, so check every page on a smartphone to make sure text is readable and buttons are easy to tap. This matters even more if you sell products online.

3. Accurate Contact Information

A main purpose of most business websites is to help people contact you. Make a page called “Contact Us” with everything people need to find you:

• Phone number
• Street address
• Email address
• Social media links
• Map directions with Google Maps

Once this page is ready, put links to it in different parts of your website. Each page should tell people to call you and have a link to your contact info.

4. Exciting About Page

An About page tells customers who you are and why they can trust you. It does not have to be long. Describe who you are, your experience and your services, and use specific facts such as years in business, licences and awards instead of generic words like “professional” or “high-quality”. If you want to feature team members, create a “Meet Our Team” sub-page.

5. Links at the Bottom of the Page

It’s easier for people to move around your website if you have small links at the bottom of the page. These are the same as your tabs at the top of the page. They make sure visitors don’t get lost. At the very least, you need links to your home page, contact page, and social media accounts.

6. Company Logo and Colors

Logos are important for businesses. They help people remember you, and they make your products unique. When building a website, put your logo and colors on every page. That way, when visitors read your blog posts, they know who to call for an appointment.

7. Attractive Images

Pictures communicate ideas quickly. Use real photos of your work, products and team where you can, because they help visitors see what to expect. Restaurants use images to show their food, and travel companies use photos to show destinations.

Each page should have an image that shows how customers benefit if they choose you. Add descriptive alt text so the images are accessible and search engines can understand them.

8. Social Media Links

Many people use social media every day. You can share promotions and updates with customers there. Popular sites include Facebook, Instagram, X (formerly Twitter), LinkedIn and Pinterest. Put icons at the top or bottom of your site that link to your accounts. Our social media management service can run them for you.

9. Reviews and Testimonials

New customers usually read reviews before they buy. Put your best reviews on a “Testimonials” page or on the home page, and only use real reviews you have permission to share.

10. High-Quality Writing

Clear writing helps visitors trust you. Correct spelling and grammar show care, and your content should be simple, direct and friendly. Compare “Our company does plumbing for homes and businesses” with “We are plumbers serving homes and businesses across Las Vegas, and our team can help with leaks, repairs and installs.” The second is more specific, so it tells visitors why to call you. Only make claims you can prove.

11. Company Blog

A blog can attract more visitors by answering the questions people search for, such as “how to fix a leaking tap”. How-to articles and helpful tips tend to perform well. Link to your service pages from relevant posts so readers can take the next step. Our SEO content services can help you plan and write posts.

12. Attractive Company Personality

What makes people love your company is its personality. Whether your business is elegant or exciting, show that personality on every page. If you sell skis or motorcycles, your writing can be energetic and fun. For a dental office, a professional and friendly tone of voice makes customers feel comfortable.

Improving your website content takes time at the start, but it helps your site attract visitors and gives customers clear ways to contact you. Good content also helps you stand out from competitors.