PPC, known as pay-per-click, is a digital marketing strategy that involves paying for advertisements to help businesses drive conversions and traffic back to their website. While SEO revolves around organic traffic, PPC revolves around paid traffic. It brings faster and more immediate results while also building your brand's presence online. Once you stop a PPC campaign, your website no longer shows up in the paid search results.
PPC Consulting Services
Looking to have your business advertisements be seen by the right audiences on Google and Bing? greatinflux's PPC consulting services help build a custom paid ad campaign strategy, increase customer engagement, and drive more revenue from your pay-per-click advertisements. Learn more about establishing a successful PPC campaign for your business to gain more conversions for your business goals.
PPC Consulting Services
200%
ROI rate possible with PPC advertising
80%
of businesses increase in brand awareness from PPC ads
65%
of customers click on PPC ads
What is PPC Advertising?
PPC stands for pay-per-click. It's a paid search advertising strategy where a text advertisement is created and displayed on a search engine results page (SERP), e.g. Google, Bing, etc.
Your business pays a fee each time someone clicks on your ad. The more competitive the keyword your ad shows up for, the more each click will cost your business. PPC can be great exposure for your business because it puts your ad and a link to your website at the very top of the page before the organic results!
PPC is a valuable strategy to integrate into your online marketing campaign because it drives qualified visitors to a website which can result in increased leads and sales.
What are PPC Consulting Services?
PPC consulting services are online marketing services where an online marketing agency handles all your PPC advertising. At greatinflux, our PPC experts manage everything including strategy, creative, technology, optimization, and reporting. We provide a custom PPC advertising strategy, keyword research, target audience research, ad creation, ad bidding and ad placement, and real-time ad optimization and reporting.
Types of PPC Ads greatinflux Offers
As an online digital marketing agency, greatinflux helps businesses scale paid search to help drive successful ROI to accomplish business goals. greatinflux offers paid text ads that are able to display on search engines such as Google and Bing. When designing a PPC campaign and audience, there are dozens of demographics to choose from with greatinflux's PPC ads platform. Working with your dedicated campaign success manager, your business can help to choose and set specific categories such as real-time keywords, gender, marital status, location, income, etc.
What sets greatinflux's PPC Consulting Services apart is how our algorithm works to monitor and adjust spending based on your campaign goals in real time to maximize conversion rates and ROI. When our algorithm monitors and notices more engagement, it will adjust the spending of your daily budget on picked keywords that have more traffic or clicks to help your business reach its goals.
While the algorithm can make adjustments based on what it sees as getting the best results (based on your business goals), changes can also be made manually at any time to help better adjust for keywords and demographics.
Why Choose greatinflux for Your PPC Consulting Services?
20+ Years of Experience
greatinflux has over 20 years of experience in providing online marketing solutions to a variety of businesses. Whether they be big or small, greatinflux has serviced a wide range of industries to help businesses gain a competitive advantage online. We have helped over 40 million clients grow their online presence and revenue.
Dedicated PPC Advertising Consultants
Each business that partners with greatinflux will work with a dedicated rep who knows digital marketing, especially PPC strategies, inside and out. They understand which Bing and Google ad strategies work best for a range of industries. Your success manager will oversee and ensure the success of your PPC campaign.
Grow Brand Awareness
Building your brand awareness allows your business the opportunity to market your products and services to individuals looking for them. With PPC consulting services, greatinflux provides a way to help guide and position your business by growing your brand awareness successfully.
Improve PPC Lead Generation
A variety of digital marketing opportunities can help drive growth through lead generation. PPC advertisements are highly visible and can be one of the best lead generation solutions. greatinflux can help improve PPC lead generation by placing your business ads in relevant search results for your business on Google and Bing, two of the places customers search most.
Keep Customers Engaged
PPC campaigns improve engagement. Our PPC consulting services help guide businesses in creating PPC opportunities to maximize customer engagement to the fullest! Whether it be through monitoring and adjusting keywords and demographics, or making manual changes for the best results.
Increase PPC Conversions
To drive successful ROI and meet your business goals, greatinflux helps businesses scale paid search by increasing PPC conversions. We set customizable conversion goals, demographic adjustments, and scan for real-time optimized keywords to set a successful path for ROI based on any ad spend.
What's Included in greatinflux's PPC Consulting Services?
Our PPC consulting services come equipped with experienced professionals who understand the technical knowledge required to evolve your business's pay-per click campaign. Check out how greatinflux's PPC consulting services process works step-by-step to help visualize your business succeeding with PPC.
1
2
3
4
5
1. Speak with a greatinflux PPC Expert
We want to get to know you and your business. We will start by connecting you with a greatinflux PPC specialist to lay out the details of a PPC campaign and what could work for your business. From there we will build a personalized proposal based off of your budget and needs that helps create a successful PPC campaign for you.
PPC Pricing
|
Package Features higher investment equal to higher exposure |
Local starting at $250/mo |
National starting at $500/mo |
|---|---|---|
| Designed Ad Campaign | ||
| Specific Keywords |
|
|
| Engaging Ad Copy |
|
|
| Effective CTAs |
|
|
| Bidding Strategy & Budget |
|
|
|
Target Audience and Demographic Targeting |
|
|
| Competitor & Industry Analysis |
|
|
| Ad Channel (Google Ads, Bing Ads) |
|
|
|
Track KPI’s to help see Return on Investment (ROI) |
|
|
| Active Monitoring | ||
|
Automatic adjustments made to increase CTRs (click-through rates) |
|
|
| Real-time Monitoring |
|
|
|
Google Quality Score Parameters Qualified |
|
|
|
Quality score tracking and automatic underperforming auditing |
|
|
|
Track KPI’s to help see Return on Investment (ROI) |
|
|
| Ad Delivery | ||
|
Strategically spread out through the month |
|
|
|
Target Audience & Demographics |
|
|
| Managing Ads | ||
| Dedicated account rep |
|
|
|
More cost-effective than if Google were managing ads |
|
|
| A/B Test Ad Copy |
|
|
| A/B Test Keyword Variations |
|
|
starting at
$500/mo
Package Features
*Features listed will vary month over month based on need and budget.
Designed Ad Campaign
Specific Keywords
Engaging Ad Copy
Effective CTAs
Bidding Strategy & Budget
Target Audience and Demographic Targeting
Competitor & Industry Analysis
Ad Channel (Google Ads, Bing Ads)
Track KPI’s to help see Return on Investment (ROI)
Active Monitoring
Automatic adjustments made to increase CTRs (click-through rates)
Real-time Monitoring
Google Quality Score Parameters Qualified
Quality score tracking and automatic underperforming auditing
Track KPI’s to help see Return on Investment (ROI)
Ad Delivery
Strategically spread out through the month
Target Audience & Demographics
Managing Ads
Dedicated account rep
More cost-effective than if Google were managing ads
A/B Test Ad Copy
A/B Test Keyword Variations
Value Scale
Not sure what level of coverage you need for your PPC campaign? Check out the scale to see how far you want your ads to reach!
A small business would likely want to advertise locally. But to build a brand, you might want to advertise on a bigger or national scale.
greatinflux can build a campaign that best fits the needs of your business!
Local Ad Exposure
Greater Ad Exposure
PPC Consulting FAQ
What is PPC and How Does it Work?
What is an Example of PPC?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
- Search Engines: Search engine advertising, which can also be known as search engine marketing (SEM), lets your display advertisements appear in search engines such as Google or Bing based on keywords that are searched for by an individual. (Bing is a search engine owned by Microsoft).
- Social Networks: PPC opportunities can also show through advertisements on social media platforms. Examples of this include platforms such as Facebook Ads and Instagram Ads. They allow certain visual advertisements to appear based within the user's experiences.
- Display Ads: Display advertisements are a type of visual, paid advertisement that appears in the form of banner ads on areas of a website. They are typically related to a brand's products and services or the interests of target audiences.
How Effective is PPC Advertising?
PPC advertising can be very beneficial and effective to your business' online success. 93% of Americans use search engines to find local businesses and PPC ads can increase brand awareness by 80%. PPC advertising is a simple and effective way to promote a business's products and services while ultimately increasing sales right away.
What are the 3 Common Types of PPC Advertisements?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
- Search Ads: Search Ads are typically the most common form of PPC advertising. It can be one of the best experimental advertising types for your business to test out. You choose a keyword that a user would search for, and your ad can appear at the top of SERP results with a bolded “Ad” text next to it.
- Display Ads: Display advertising is a form of paid advertising where your business brand is advertised through products and services through visual banner ads. greatinflux's display advertising agency creates eye-catching advertising that will help bring in more traffic and customers to your website.
- Video Ads: Video advertising usually appears in front of audiences who are not aware of a specific business and their products and services. With video animations or a fun storyline, video advertisements can capture the attention of customers your business wants to reach out to.
What's the Difference Between PPC & SEO?
PPC, pay-per-click, advertising is a digital marketing strategy in which you pay for a noticeable spot in visibility to appear near the top of search engines results pages (SERPs). SEO, search engine optimization, is a digital marketing strategy in which you implement specific strategies over time to your website to rank organically at the top of SERPs. SEO does not require an ad spend and can keep you in the SERPs for longer, even when you stop a campaign.
Both of these digital marketing strategies can help your business bring in traffic to your website whether they be through paid methods (PPC) or organic methods (SEO).
Do PPC & SEO Work Well Together?
Both PPC and SEO are different types of search strategies that can bring traffic to your website through search engine marketing. They individually have their own ways to go about generating traffic, whether it's paid or organic. Together they can amplify your traffic results by cross-marketing your website giving it more exposure and opportunities for people to click through to your website.
Together PPC and SEO can help give more insights into keyword data, create more visibility in search engines, and help your business learn what type of content performs better than others. When combined, they build a better digital marketing strategy as a whole for your business.