PPC, known as pay-per-click, is a digital marketing strategy that involves paying for advertisements to help businesses drive conversions and traffic back to their website. While SEO revolves around organic traffic, PPC revolves around paid traffic. It brings faster and more immediate results while also building your brand's presence online. Once you stop a PPC campaign, your website no longer shows up in the paid search results.
Social Media Marketing Services
Is your business getting the recognition it deserves on social media? Strengthen your brand's online presence and forge valuable connections with your audience through social media marketing (SMM).
At GreatInflux Internet Marketing Agency, we offer SMM for small businesses, enterprises, and multi-location companies. Whether you're a startup or a Fortune 500 giant, our SMM experts are here to support your campaign. Collaborate with us and let our SMM agency enhance your brand's visibility and reputation!
Social Media Marketing Services
200%
ROI rate possible with PPC advertising
80%
of businesses increase in brand awareness from PPC ads
65%
of customers click on PPC ads
What Is Social Media Marketing?
Social media marketing leverages platforms like Facebook, Twitter, LinkedIn, and Pinterest to boost brand recognition, grab customer attention, and connect with a wider audience. It's a potent tool for both small businesses and enterprises, meeting your prospects where they hang out online and enhancing brand engagement.
A well-crafted, data-driven social media marketing plan can yield impressive results, turning customers into brand advocates. Importantly, it also enhances your search engine optimization (SEO) and overall digital marketing efforts, opening up new revenue streams for your business.
SMM is a valuable strategy to integrate into your online marketing campaign because it drives qualified visitors to a website which can result in increased leads and sales.
Are Digital and Social Media Marketing Essential for Business?
Absolutely, digital and social media marketing are vital for online success. While their strategies may differ, they share a common goal: boosting brand awareness and revenue.
Social media in digital marketing lets you present your brand to potential customers when they're ready to make a move. More importantly, when you combine digital and social media marketing efforts, you can make the most of every customer interaction and conversion opportunity.
It's not about choosing between digital marketing and social media marketing; it's about blending the right tactics to convey your brand's message. Having both strategies is essential for finding the right customers and boosting your online presence. The key is aligning your social media digital marketing methods with your goals.
What Is Social Media Advertising and Why Is It Important?
Social media advertising, also called social media targeting, involves placing ads on social platforms to enhance your brand and prompt a response from your audience. This response might involve inquiries about your products, making purchases, or visiting your landing page.
Unlike organic social media marketing, social media advertising zeroes in on highly specific audience segments to maximize your return on investment (ROI).
Social media advertising strategically places your brand in front of the right customers on the right platforms at the right time. It's a crucial digital marketing method for rapidly reaching new, specific demographics.
Why Choose greatinflux for Your SMM Consulting Services?
20+ Years of Experience
greatinflux has over 20 years of experience in providing online marketing solutions to a variety of businesses. Whether they be big or small, greatinflux has serviced a wide range of industries to help businesses gain a competitive advantage online. We have helped over 40 million clients grow their online presence and revenue.
Dedicated PPC Advertising Consultants
Each business that partners with greatinflux will work with a dedicated rep who knows digital marketing, especially PPC strategies, inside and out. They understand which Bing and Google ad strategies work best for a range of industries. Your success manager will oversee and ensure the success of your PPC campaign.
Grow Brand Awareness
Building your brand awareness allows your business the opportunity to market your products and services to individuals looking for them. With PPC consulting services, greatinflux provides a way to help guide and position your business by growing your brand awareness successfully.
Improve PPC Lead Generation
A variety of digital marketing opportunities can help drive growth through lead generation. PPC advertisements are highly visible and can be one of the best lead generation solutions. greatinflux can help improve PPC lead generation by placing your business ads in relevant search results for your business on Google and Bing, two of the places customers search most.
Keep Customers Engaged
PPC campaigns improve engagement. Our PPC consulting services help guide businesses in creating PPC opportunities to maximize customer engagement to the fullest! Whether it be through monitoring and adjusting keywords and demographics, or making manual changes for the best results.
Increase PPC Conversions
To drive successful ROI and meet your business goals, greatinflux helps businesses scale paid search by increasing PPC conversions. We set customizable conversion goals, demographic adjustments, and scan for real-time optimized keywords to set a successful path for ROI based on any ad spend.
What's Included in greatinflux's PPC Consulting Services?
Our PPC consulting services come equipped with experienced professionals who understand the technical knowledge required to evolve your business's pay-per click campaign. Check out how greatinflux's PPC consulting services process works step-by-step to help visualize your business succeeding with PPC.
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1. Speak with a greatinflux PPC Expert
We want to get to know you and your business. We will start by connecting you with a greatinflux PPC specialist to lay out the details of a PPC campaign and what could work for your business. From there we will build a personalized proposal based off of your budget and needs that helps create a successful PPC campaign for you.
PPC Pricing
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Package Features higher investment equal to higher exposure |
Local starting at $500/mo |
National starting at $1000/mo |
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| Designed Ad Campaign | ||
| Specific Keywords |
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| Engaging Ad Copy |
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| Effective CTAs |
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| Bidding Strategy & Budget |
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Target Audience and Demographic Targeting |
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| Competitor & Industry Analysis |
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| Ad Channel (Google Ads, Bing Ads) |
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Track KPI’s to help see Return on Investment (ROI) |
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| Active Monitoring | ||
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Automatic adjustments made to increase CTRs (click-through rates) |
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| Real-time Monitoring |
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Google Quality Score Parameters Qualified |
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Quality score tracking and automatic underperforming auditing |
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Track KPI’s to help see Return on Investment (ROI) |
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| Ad Delivery | ||
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Strategically spread out through the month |
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Target Audience & Demographics |
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| Managing Ads | ||
| Dedicated account rep |
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More cost-effective than if Google were managing ads |
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| A/B Test Ad Copy |
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| A/B Test Keyword Variations |
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starting at
$500/mo
Package Features
*Features listed will vary month over month based on need and budget.
Designed Ad Campaign
Specific Keywords
Engaging Ad Copy
Effective CTAs
Bidding Strategy & Budget
Target Audience and Demographic Targeting
Competitor & Industry Analysis
Ad Channel (Google Ads, Bing Ads)
Track KPI’s to help see Return on Investment (ROI)
Active Monitoring
Automatic adjustments made to increase CTRs (click-through rates)
Real-time Monitoring
Google Quality Score Parameters Qualified
Quality score tracking and automatic underperforming auditing
Track KPI’s to help see Return on Investment (ROI)
Ad Delivery
Strategically spread out through the month
Target Audience & Demographics
Managing Ads
Dedicated account rep
More cost-effective than if Google were managing ads
A/B Test Ad Copy
A/B Test Keyword Variations
Value Scale
Not sure what level of coverage you need for your PPC campaign? Check out the scale to see how far you want your ads to reach!
A small business would likely want to advertise locally. But to build a brand, you might want to advertise on a bigger or national scale.
greatinflux can build a campaign that best fits the needs of your business!
Local Ad Exposure
Greater Ad Exposure
PPC Consulting FAQ
What is PPC and How Does it Work?
What is an Example of PPC?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
- Search Engines: Search engine advertising, which can also be known as search engine marketing (SEM), lets your display advertisements appear in search engines such as Google or Bing based on keywords that are searched for by an individual. (Bing is a search engine owned by Microsoft).
- Social Networks: PPC opportunities can also show through advertisements on social media platforms. Examples of this include platforms such as Facebook Ads and Instagram Ads. They allow certain visual advertisements to appear based within the user's experiences.
- Display Ads: Display advertisements are a type of visual, paid advertisement that appears in the form of banner ads on areas of a website. They are typically related to a brand's products and services or the interests of target audiences.
How Effective is PPC Advertising?
PPC advertising can be very beneficial and effective to your business' online success. 93% of Americans use search engines to find local businesses and PPC ads can increase brand awareness by 80%. PPC advertising is a simple and effective way to promote a business's products and services while ultimately increasing sales right away.
What are the 3 Common Types of PPC Advertisements?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
- Search Ads: Search Ads are typically the most common form of PPC advertising. It can be one of the best experimental advertising types for your business to test out. You choose a keyword that a user would search for, and your ad can appear at the top of SERP results with a bolded “Ad” text next to it.
- Display Ads: Display advertising is a form of paid advertising where your business brand is advertised through products and services through visual banner ads. greatinflux's display advertising agency creates eye-catching advertising that will help bring in more traffic and customers to your website.
- Video Ads: Video advertising usually appears in front of audiences who are not aware of a specific business and their products and services. With video animations or a fun storyline, video advertisements can capture the attention of customers your business wants to reach out to.
What's the Difference Between PPC & SEO?
PPC, pay-per-click, advertising is a digital marketing strategy in which you pay for a noticeable spot in visibility to appear near the top of search engines results pages (SERPs). SEO, search engine optimization, is a digital marketing strategy in which you implement specific strategies over time to your website to rank organically at the top of SERPs. SEO does not require an ad spend and can keep you in the SERPs for longer, even when you stop a campaign.
Both of these digital marketing strategies can help your business bring in traffic to your website whether they be through paid methods (PPC) or organic methods (SEO).
Do PPC & SEO Work Well Together?
Both PPC and SEO are different types of search strategies that can bring traffic to your website through search engine marketing. They individually have their own ways to go about generating traffic, whether it's paid or organic. Together they can amplify your traffic results by cross-marketing your website giving it more exposure and opportunities for people to click through to your website.
Together PPC and SEO can help give more insights into keyword data, create more visibility in search engines, and help your business learn what type of content performs better than others. When combined, they build a better digital marketing strategy as a whole for your business.
Our PPC Consulting Services Can Help Grow Your Paid Search Revenue
Ready to accomplish your pay-per click goals for your business?
Contact our team today for more details on how to get started!
Start Today
or call +91-9717917755