SEODigital Marketing

How Backlinks Help Your Business

What Is Backlinks?

A backlink is a way to connect one website to another with an anchor text and the help of an href link tag. An example of a backlink is any blog or page linking to another source or website. Basically, in layman’s language, a link that directs to a specific page or blog is known as a “backlink.”  

how backlinks help your business

Why are backlinks important for any online website?

A website’s ranking in search engines is partly determined by the number and quality of backlinks it has. A backlink is a link from a website that points back to your website. When a search engine indexer finds a website with a high number of backlinks, it considers the website more important and places it higher in the search engine results pages. Ranking higher in the search engine results pages can lead to more visitors to your website. This is what a business owner wants to cater to more customers, leads, and visitors to achieve their goals and conversions. 

What is linkbuilding?

Link building is a strategy and a time taking organic process to acquire relevant keywords. Specific backlinks from another website or blog. Linkbuilding is a way to increase organic visitor traffic. This process will take six months to 1 year to give you the best results as per your business requirements.

What is the link-building process?

Link-building is the process of acquiring links from other related websites in order to improve your website’s rank in search engine results pages (SERPs). There are a number of different ways to build links. Still, the most common way is through article submission to article directories, submitting your website to search engine forums, and creating guest posts, social media, directory listing, profile creation, and image submission.

How many types of backlinks?

There are mainly two types of backlinks: do-follow and no-follow. A web page reader will never see the difference between a do-follow and a no-follow backlink. The difference is in the source code.

Dofollow Link: 

Dofollow backlinks and no-follow backlinks are two ways of identifying a link and telling Google how to associate the website you are linking to your website. Dofollow links are a way to pass on authority and trust with relevant keywords to a website.

No-follow Links: No-follow links are hyperlinks with a “no-follow” tag. These links do not influence the search engine rankings of the destination URL because the Google search engine does not transfer PageRank or anchor text across them. In fact, Google crawls no follow links, but this is only for directions to other relevant pages. This link is also very important for any website.

Also Read: SEO Link Building Services

What Is Competitive Backlink Research?

Competitive backlink research is an important part of any SEO campaign. It can help you identify and avoid any harmful links and can also help you find high-quality links that will help you rank higher in search engines.

To do competitive backlink research effectively, you need to first understand the different types of links that are out there. There are both natural and unnatural links, and each has its own benefits and drawbacks.


Natural links are links that are earned by linking to your website from other websites. They are the most valuable type of link because they are often from websites that are high-quality and authoritative.

Unnatural links are links that are not usually earned through organic traffic. Instead, they are often purchased or generated by third-party services. These links can be problematic because they are often less valuable and more difficult to trust.

To avoid any negative consequences from the links you are adding to your website, it is important to use the right tools and strategy when conducting your link building.

Why are backlinks important in 2023?

Backlinks are important because they are a way to show that a website is credible and that it is worth linking to. When a website links to another referring domain website, it is saying that the website that it is being linked to is worth linking to with keywords. Backlinks are also important because they can help a website rank higher and generate referral traffic from search engine results.

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How To Check Backlinks

There are only two ways to check a web page’s backlinks. The first method only works for sites that you own, as determined by checking backlinks in Google Search Console. Use the second to check backlinks to another website or web page via paid tools like href tag and Semrush spy tools.

Link-Building FAQ

What is the purpose of no-follow links?

The no-follow link tag allows the websites to add a link that abstains from being an editorial vote. Using no-follow is a safe way to buy links because it’s a machine-readable way to specify that a link doesn’t have to be counted as a vote by SERPs.

Does the number of backlinks matter?

As Google’s John Mueller says, the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than 100 of low-quality links.

How many backlinks are good per day?

20–25 backlinks per day are safe for a new website on average. However, even 100links per day are also safe if they are built naturally through organic exposure, like a piece of content going viral, posting about a trending topic, or celebrating a special event for your business.

Can backlinks hurt SEO?

Toxic backlinks can hamper your SEO efforts and hurt your site’s reputation with search engines. Backlinks can be classified as spammy when they are not editorially relevant, appear unnatural, or are coming from a low-quality referring website. Such links are often acquired through things like link farms and spammy websites. Before creating any backlink must check the spam score this is very important for any linkbuilder.

Can you rank high without backlinks?

According to Moz, backlinks are still one of the most important ranking factors on the internet. However, many SEOs believe that you can rank high without backlinks. There are a few ways to rank high without backlinks. Create high-quality content that is relevant to your target audience niche. 

You can also target keywords that are important to your target market. You can also use social media platforms to reach your target audience. You can also use paid advertising to reach your target market. You can also use search engine optimization techniques to rank high without backlinks.


It may be a tedious task to get world-class relevant backlinks for your website in the beginning state! You can start with directory listings, image submissions, and guest posting, as it is still the most effective link-building strategy. But first, focus on building high-quality content for your blog and pages. You can enhance your content by adding interactive content to it.

Well, if you are looking for a result-driven link-building services provider, you are at the right place. Give us a chance to show you the power of SEO link-building.

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