PPC Consulting Services that turn clicks into customers.
PPC consulting from GreatInflux means a specialist builds and manages your Google Ads, Microsoft Ads, Meta and X campaigns around the searches and audiences that convert: keyword and negative-keyword lists, ad groups by intent, landing pages, conversion tracking and ongoing bid and budget optimisation. You see cost per lead, not just clicks, and campaigns are live within days of the audit.
What is PPC Advertising?
PPC, or pay-per-click advertising, is a model where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site rather than waiting to earn them through organic search.
Ads can appear in search results, on social media networks and on websites. Because you can target by keyword, location and audience, PPC suits businesses that want measurable leads quickly. Search campaigns start from keyword research, and we can extend reach with social media advertising.
Types of PPC Ads GreatInflux Offers
We manage paid search on Google and Bing, plus social ads on Meta and X, with audiences chosen from demographics, interests and behaviour.
We monitor campaign performance and shift your daily budget towards the keywords and ads that bring the most conversions, using automated tools and regular manual optimisation.
- Search ads on Google and Bing, matched to the keywords your customers type
- Meta Ads — Facebook and Instagram campaigns targeted by interest, behaviour and lookalike audiences
- X Ads (formerly Twitter) — promoted posts and conversation targeting for reach and engagement
- Display and video ads through our display advertising agency
- Daily budget shifted automatically to the ads and keywords that are converting
Where your ads can run
One team, one strategy, every major paid channel — so your budget goes where your customers actually are.
Google Ads
The largest search audience, reached the moment they search.
Bing Ads
Microsoft Advertising across Bing, Yahoo and DuckDuckGo — lower competition, often a lower cost per click.
Meta Ads
Facebook and Instagram feeds, Stories and Reels. Precise interest, demographic and retargeting audiences with strong creative formats.
X Ads
Promoted posts, trends and conversation targeting on X to put your brand into live discussions and drive engagement.
Why Choose GreatInflux for Your PPC Consulting Services?
Dedicated specialists, a team with 15+ years of online marketing experience and ongoing budget optimisation: here is what you get when you partner with us.
Experienced Team
Our team has 15+ years of experience in online marketing and has worked with businesses of all sizes across many industries.
Dedicated PPC Specialists
When you partner with GreatInflux, you’ll collaborate with a dedicated representative well-versed in digital marketing, particularly PPC strategies.
Boost Brand Visibility
Our PPC campaigns put your ads in front of people searching for what you sell, and in front of social audiences who match your customer profile.
Improve Lead Generation
We target your ads to relevant searches on Google and Bing, then optimise toward leads, tracking cost per lead rather than clicks alone.
Engage Your Audience
We test ad copy and keyword variations (A/B tests) to see what your audience responds to.
Increase PPC Conversions
We set conversion goals, adjust demographic targeting and optimise keywords to improve the return on your ad spend.
What’s Included in GreatInflux’s PPC Consulting Services?
Here is how a PPC engagement runs, from the first call to a live campaign.
- 1
Speak with a GreatInflux PPC Expert
Start by discussing your needs, objectives, and budget with our PPC specialist. This initial conversation lays the foundation for a customized strategy.
- 2
Setting Goals
We work closely with you to establish measurable goals for your PPC campaign. These objectives align with your business aims and provide a clear roadmap for success.
- 3
Putting Your PPC Campaign in Action
Our experts swing into action, creating and optimizing ads, selecting strategic keywords, and designing effective landing pages. This phase brings your campaign to life.
- 4
Final Steps
We review every campaign element against your goals before launch.
- 5
Campaign Goes Live
Your campaign launches and we monitor performance, making data-driven adjustments to improve results.
PPC Pricing
Both packages include everything below, and the National package extends your reach across the country. Prices cover campaign management; your ad spend is paid to the ad platforms separately.
Local
Starting at- Specific Keywords
- Engaging Ad Copy
- Effective CTAs
- Bidding Strategy & Budget
- Target Audience and Demographic Targeting
- Competitor & Industry Analysis
- Ad Channel (Google Ads, Bing Ads, Meta Ads, X Ads)
- Track KPIs to help see Return on Investment (ROI)
- Automatic adjustments made to increase CTRs (click-through rates)
- Real-time Monitoring
- Google Quality Score Parameters Qualified
- Quality score tracking and automatic underperforming auditing
- Strategically spread out through the month
- Target Audience & Demographics
- Dedicated account rep
- A/B Test Ad Copy
- A/B Test Keyword Variations
National
Starting at- Specific Keywords
- Engaging Ad Copy
- Effective CTAs
- Bidding Strategy & Budget
- Target Audience and Demographic Targeting
- Competitor & Industry Analysis
- Ad Channel (Google Ads, Bing Ads, Meta Ads, X Ads)
- Track KPIs to help see Return on Investment (ROI)
- Automatic adjustments made to increase CTRs (click-through rates)
- Real-time Monitoring
- Google Quality Score Parameters Qualified
- Quality score tracking and automatic underperforming auditing
- Strategically spread out through the month
- Target Audience & Demographics
- Dedicated account rep
- A/B Test Ad Copy
- A/B Test Keyword Variations
* Features can be adjusted to your needs and budget.
Value Scale
Not sure what level of coverage you need for your PPC campaign? Check out the scale to see how far you want your ads to reach! A small business would likely want to advertise locally. But to build a brand, you might want to advertise on a bigger or national scale. GreatInflux can build a campaign that best fits the needs of your business!
PPC Consulting FAQ
What is PPC and How Does it Work?
PPC, known as pay-per-click, is a digital marketing strategy that involves paying for advertisements to help businesses drive conversions and traffic back to their website. While SEO revolves around organic traffic, PPC revolves around paid traffic. It brings faster and more immediate results while also building your brand’s presence online. Once you stop a PPC campaign, your website no longer shows up in the paid search results.
What is an Example of PPC?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
Search Engines: Search engine advertising, which can also be known as search engine marketing (SEM), lets your display advertisements appear in search engines such as Google or Bing based on keywords that are searched for by an individual. (Bing is a search engine owned by Microsoft).
Social Networks: PPC opportunities can also show through advertisements on social media platforms. Examples of this include platforms such as Facebook Ads and Instagram Ads. They allow certain visual advertisements to appear based within the user’s experiences.
Display Ads: Display advertisements are a type of visual, paid advertisement that appears in the form of banner ads on areas of a website. They are typically related to a brand’s products and services or the interests of target audiences.
How Effective is PPC Advertising?
PPC advertising can be very beneficial and effective to your business’ online success. 93% of Americans use search engines to find local businesses and PPC ads can increase brand awareness by 80%. PPC advertising is a simple and effective way to promote a business’s products and services while ultimately increasing sales right away.
What are the 3 Common Types of PPC Advertisements?
PPC ads can appear in search results, on websites and apps, and in video. The three most common types are:
- Search ads: shown when someone searches a keyword you bid on, so they reach people who are already looking for what you sell. Keyword research shapes the keyword list.
- Display ads: image or banner ads shown across websites and apps, suited to awareness and retargeting. See our display advertising service.
- Video ads: short videos on platforms such as YouTube, usually used to build awareness with people who do not yet know your brand.
What’s the Difference Between PPC & SEO?
With PPC you pay for ad placement, often near the top of search results, and you are charged when someone clicks. SEO earns organic rankings through content, technical quality and links. PPC is faster and easier to control, while SEO takes longer but keeps working without a cost per click.
Do PPC & SEO Work Well Together?
Both PPC and SEO are different types of search strategies that can bring traffic to your website through search engine marketing. They individually have their own ways to go about generating traffic, whether it’s paid or organic. Together they can amplify your traffic results by cross-marketing your website giving it more exposure and opportunities for people to click through to your website.
Together PPC and SEO can help give more insights into keyword data, create more visibility in search engines, and help your business learn what type of content performs better than others. When combined, they build a better digital marketing strategy as a whole for your business.
How Will I Know if My PPC Campaign Is Working?
We report the numbers that connect your ads to business results: cost per lead, conversions, click-through rate and the keywords and ads that perform best. Conversion tracking is set up before launch so calls, form submissions and purchases can be counted. See an example in our Google Ads lead form case study.
Speak with a PPC expert
Tell us about your business, your goals and your budget. A dedicated PPC specialist will come back with a campaign plan built for you.
Ready to turn ad spend into revenue?
Start with a free proposal. We will show you where the clicks are, what they cost, and how we would win them.
Keep exploring
Related industries and services
Industries we work with
- PPC for dentistsGoogle Ads management for dental practices.
- Google Ads for lawyersPPC campaigns that bring law firms signed cases.
- Automotive digital marketingLeads and showroom visits for car dealers.
- HVAC digital marketingMore calls and booked jobs for heating and AC companies.
- Digital marketing for contractorsLocal leads for roofers, remodelers and trade contractors.
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