PPC Consulting Services that turn clicks into customers.
PPC consulting from GreatInflux means a specialist builds and manages your Google Ads, Microsoft Ads, Meta and X campaigns around the searches and audiences that convert: keyword and negative-keyword lists, ad groups by intent, landing pages, conversion tracking and weekly bid and budget optimisation. You see cost per lead, not just clicks, and campaigns are live within days of the audit.
Reviewed by Nick, Founder & CEO, GreatInflux · Serving businesses in the United States, United Kingdom, UAE and India
What is PPC Advertising?
PPC Advertising, or Pay-Per-Click Advertising, is a dynamic and highly effective online marketing strategy that empowers businesses to drive targeted traffic to their websites and achieve specific marketing goals. At its core, PPC is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to earn those visits organically.
Advertisers create compelling and strategically crafted ads designed to capture the attention of their target audience. These ads can appear on various online platforms, including search engines, social media networks, and websites.
Types of PPC Ads GreatInflux Offers
As an online digital marketing agency, GreatInflux helps businesses scale paid search to help drive successful ROI to accomplish business goals. GreatInflux offers paid text ads that are able to display on search engines such as Google and Bing. When designing a PPC campaign and audience, there are dozens of demographics to choose from with GreatInflux’s PPC ads platform.
What sets GreatInflux’s PPC Consulting Services apart is how our algorithm works to monitor and adjust spending based on your campaign goals in real time to maximize conversion rates and ROI. When our algorithm monitors and notices more engagement, it will adjust the spending of your daily budget on picked keywords that have more traffic or clicks to help your business reach its goals.
- Search ads on Google and Bing, matched to the keywords your customers type
- Meta Ads — Facebook and Instagram campaigns targeted by interest, behaviour and lookalike audiences
- X Ads (formerly Twitter) — promoted posts and conversation targeting for reach and engagement
- Display and video ads through our display advertising agency
- Daily budget shifted automatically to the ads and keywords that are converting
Where your ads can run
One team, one strategy, every major paid channel — so your budget goes where your customers actually are.
Google Ads
Search, Shopping, Display and YouTube. The largest intent-driven audience on the web, reached the moment they search.
Bing Ads
Microsoft Advertising across Bing, Yahoo and DuckDuckGo — lower competition, often a lower cost per click.
Meta Ads
Facebook and Instagram feeds, Stories and Reels. Precise interest, demographic and retargeting audiences with strong creative formats.
X Ads
Promoted posts, trends and conversation targeting on X to put your brand into live discussions and drive engagement.
Why Choose GreatInflux for Your PPC Consulting Services?
Certified specialists, 5+ years of online marketing and an algorithm that works your budget in real time — here is what you get when you partner with us.
Unmatched Expertise
With over 5 years of experience in online marketing, GreatInflux has served diverse businesses, both large and small, across various industries.
Dedicated PPC Specialists
When you partner with GreatInflux, you’ll collaborate with a dedicated representative well-versed in digital marketing, particularly PPC strategies.
Boost Brand Visibility
Our PPC consulting services are designed to bolster your brand awareness. We guide and position your business strategically, allowing you to market your products and services effectively.
Improve Lead Generation
Leveraging PPC advertising, GreatInflux optimizes lead generation, a key driver of business growth. We place your ads in relevant search results on Google and Bing.
Engage Your Audience
PPC campaigns excel at fostering engagement. Our consulting services help businesses create PPC opportunities that maximize customer interaction.
Increase PPC Conversions
GreatInflux sets customizable conversion goals, makes demographic adjustments, and conducts real-time keyword optimization to chart a successful ROI path based on your ad spend.
What’s Included in GreatInflux’s PPC Consulting Services?
Our PPC consulting services come equipped with experienced professionals who understand the technical knowledge required to evolve your business’s pay-per-click campaign. Check out how GreatInflux’s PPC consulting services process works step-by-step to help visualize your business succeeding with PPC.
- 1
Speak with a GreatInflux PPC Expert
Start by discussing your needs, objectives, and budget with our PPC specialist. This initial conversation lays the foundation for a customized strategy.
- 2
Setting Goals
We work closely with you to establish measurable goals for your PPC campaign. These objectives align with your business aims and provide a clear roadmap for success.
- 3
Putting Your PPC Campaign in Action
Our experts swing into action, creating and optimizing ads, selecting strategic keywords, and designing effective landing pages. This phase brings your campaign to life.
- 4
Final Steps
We meticulously review and fine-tune all campaign elements, ensuring alignment with your established goals. Attention to detail sets the stage for a successful campaign.
- 5
Campaign Goes Live
With preparations complete, your PPC campaign launches. We continuously monitor performance, making data-driven adjustments to optimize results and drive success.
PPC Pricing
Higher investment equals higher exposure. Both packages include everything below; the National package extends your reach across the country.
Local
Starting at- Specific Keywords
- Engaging Ad Copy
- Effective CTAs
- Bidding Strategy & Budget
- Target Audience and Demographic Targeting
- Competitor & Industry Analysis
- Ad Channel (Google Ads, Bing Ads, Meta Ads, X Ads)
- Track KPIs to help see Return on Investment (ROI)
- Automatic adjustments made to increase CTRs (click-through rates)
- Real-time Monitoring
- Google Quality Score Parameters Qualified
- Quality score tracking and automatic underperforming auditing
- Strategically spread out through the month
- Target Audience & Demographics
- Dedicated account rep
- More cost-effective than if Google were managing ads
- A/B Test Ad Copy
- A/B Test Keyword Variations
National
Starting at- Specific Keywords
- Engaging Ad Copy
- Effective CTAs
- Bidding Strategy & Budget
- Target Audience and Demographic Targeting
- Competitor & Industry Analysis
- Ad Channel (Google Ads, Bing Ads, Meta Ads, X Ads)
- Track KPIs to help see Return on Investment (ROI)
- Automatic adjustments made to increase CTRs (click-through rates)
- Real-time Monitoring
- Google Quality Score Parameters Qualified
- Quality score tracking and automatic underperforming auditing
- Strategically spread out through the month
- Target Audience & Demographics
- Dedicated account rep
- More cost-effective than if Google were managing ads
- A/B Test Ad Copy
- A/B Test Keyword Variations
* Features listed will vary month over month based on need and budget.
Value Scale
Not sure what level of coverage you need for your PPC campaign? Check out the scale to see how far you want your ads to reach! A small business would likely want to advertise locally. But to build a brand, you might want to advertise on a bigger or national scale. GreatInflux can build a campaign that best fits the needs of your business!
PPC Consulting FAQ
What is PPC and How Does it Work?
PPC, known as pay-per-click, is a digital marketing strategy that involves paying for advertisements to help businesses drive conversions and traffic back to their website. While SEO revolves around organic traffic, PPC revolves around paid traffic. It brings faster and more immediate results while also building your brand’s presence online. Once you stop a PPC campaign, your website no longer shows up in the paid search results.
What is an Example of PPC?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
Search Engines: Search engine advertising, which can also be known as search engine marketing (SEM), lets your display advertisements appear in search engines such as Google or Bing based on keywords that are searched for by an individual. (Bing is a search engine owned by Microsoft).
Social Networks: PPC opportunities can also show through advertisements on social media platforms. Examples of this include platforms such as Facebook Ads and Instagram Ads. They allow certain visual advertisements to appear based within the user’s experiences.
Display Ads: Display advertisements are a type of visual, paid advertisement that appears in the form of banner ads on areas of a website. They are typically related to a brand’s products and services or the interests of target audiences.
How Effective is PPC Advertising?
PPC advertising can be very beneficial and effective to your business’ online success. 93% of Americans use search engines to find local businesses and PPC ads can increase brand awareness by 80%. PPC advertising is a simple and effective way to promote a business’s products and services while ultimately increasing sales right away.
What are the 3 Common Types of PPC Advertisements?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
Search Ads: Search Ads are typically the most common form of PPC advertising. It can be one of the best experimental advertising types for your business to test out. You choose a keyword that a user would search for, and your ad can appear at the top of SERP results with a bolded “Ad” text next to it.
Display Ads: Display advertising is a form of paid advertising where your business brand is advertised through products and services through visual banner ads. GreatInflux’s display advertising agency creates eye-catching advertising that will help bring in more traffic and customers to your website.
Video Ads: Video advertising usually appears in front of audiences who are not aware of a specific business and their products and services. With video animations or a fun storyline, video advertisements can capture the attention of customers your business wants to reach out to.
What’s the Difference Between PPC & SEO?
PPC, pay-per-click, advertising is a digital marketing strategy in which you pay for a noticeable spot in visibility to appear near the top of search engine results pages (SERPs). SEO, search engine optimization, is a digital marketing strategy in which you implement specific strategies over time to your website to rank organically at the top of SERPs. SEO does not require an ad spend and can keep you in the SERPs for longer, even when you stop a campaign.
Both of these digital marketing strategies can help your business bring in traffic to your website whether they be through paid methods (PPC) or organic methods (SEO).
Do PPC & SEO Work Well Together?
Both PPC and SEO are different types of search strategies that can bring traffic to your website through search engine marketing. They individually have their own ways to go about generating traffic, whether it’s paid or organic. Together they can amplify your traffic results by cross-marketing your website giving it more exposure and opportunities for people to click through to your website.
Together PPC and SEO can help give more insights into keyword data, create more visibility in search engines, and help your business learn what type of content performs better than others. When combined, they build a better digital marketing strategy as a whole for your business.
Speak with a PPC expert
Tell us about your business, your goals and your budget. A dedicated PPC specialist will come back with a campaign plan built for you.
Ready to turn ad spend into revenue?
Start with a free proposal. We will show you where the clicks are, what they cost, and how we would win them.
Get Your First Month of Digital Marketing Services for Free!
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