Turn the visitors you already have into leads and sales.
Conversion rate optimisation (CRO) turns the visitors you already have into leads and sales. GreatInflux starts with analytics and heatmap analysis to find where people drop off, then runs prioritised A/B tests on headlines, forms, page speed, offers and layout, measuring lift against a baseline. Setup is a flat fee, and each test is reported with its result and the revenue it added.
Reviewed by Nick, Founder & CEO, GreatInflux · Serving businesses in the United States, United Kingdom, UAE and India
What is CRO Marketing?
CRO stands for Conversion Rate Optimization. CRO marketing is a useful service designed to increase the percentage of visitors taking a desired action on your website. Actions could be making a phone call, making a purchase, subscribing to a newsletter, or submitting their information as a lead. Conversion Rate Optimization goals are set to help maximize your specific business goals.
A key aspect of CRO marketing is continuous testing. By experimenting with different headlines, images, and call-to-action buttons, marketers can identify what resonates most with their audience. Even small changes can lead to significant improvements in conversion rates.
What Do Conversion Rate Optimization Experts Do?
Conversion Rate Optimization experts are professionals who specialize in improving the percentage of website visitors who take a desired action. These desired actions all involve steps that help further the customer conversion process. When these desired actions happen more often for customers, businesses tend to get more conversions, leads, traffic, and sales.
Examples of tasks our CRO experts perform
Analyze Website Data
GreatInflux CRO experts analyze data to identify missed conversions and optimize your website for maximum reach.
Customer Behavior Testing
GreatInflux conducts research and testing to gain insights into user behavior, including session recordings and market research.
Create Split Testing
GreatInflux’s Conversion Rate Optimization experts create A/B split tests to validate hypothesis changes for your site.
Call-to-Action Optimization
GreatInflux helps create call-to-action (CTA) optimizations that will help promote customer-desired actions on your website.
Make Recommendations
Based on data, our CRO experts recommend optimizations to enhance your website’s conversion rate for better results.
Monitor Results
Our CRO specialists monitor test results and analyze data to identify changes that most impact conversion rates.
Why is CRO Testing Important?
Conversion rate optimization (CRO) testing is important because it helps you gain more customers online, improve your overall user experience, and helps drive growth overall.
Did you know that nearly half of the landing pages online aren’t tested for improving conversions? When your business doesn’t utilize CRO testing, you’re missing out on opportunities to better convert your customers online. CRO marketing lets you be there for your customers in more ways than one.
- Win more customers from the traffic you already pay for
- Improve the experience for every visitor, not just the ones who convert
- Make decisions from real user data instead of guesses
Our Conversion Rate Optimization Expert Process
Our CRO marketing services come equipped with professional Conversion Rate Optimization experts who understand your business and where improvements need to be made on your website. Discover how GreatInflux’s CRO testing process works step-by-step to help visualize your business succeeding with CRO.
- 1
Initial Setup & Data Review
The first step is to set up your website with CRO testing formulas and begin gathering customer behavior data for an in-depth analysis.
- 2
Enable A/B Split Testing on Your Website
Split testing (or A/B testing) enables us to better understand how users interact with the website and identify missed opportunities that can be improved.
- 3
Test and Measure User Behavior
This is where we will gather real user behavior data from tests. We will test out different strategies such as CTA placement, messaging changes, and updating page layouts. These tests will run for several weeks to gather sufficient user behavior data.
- 4
Analyze Data & Develop a Strategy
Once the tests have finished, we will analyze the findings and create strategic recommendations on how to improve and optimize your website for better leads and conversions. This will help our CRO experts make informed decisions that will help turn visitors into customers.
- 5
Recommendations Are Shared with Your Team
GreatInflux respects our clients and ensures your control over your website every step of the way. Based on the insights discovered in Step 4, we will compile the data into recommendations and send this over to your team to implement on your website.
GreatInflux’s CRO Marketing Pricing
All features of GreatInflux’s CRO product get used for Bronze, Silver, and Gold-level packages. The price difference comes from the number of pages optimized for your website.
CRO Bronze
Package pricing- Initial setup & data review
- A/B split testing enabled on your site
- Customer behavior testing & session recordings
- Call-to-action optimization
- Data analysis & strategic recommendations
- Monthly results monitoring
- Recommendations shared with your team
CRO Silver
Package pricing- Initial setup & data review
- A/B split testing enabled on your site
- Customer behavior testing & session recordings
- Call-to-action optimization
- Data analysis & strategic recommendations
- Monthly results monitoring
- Recommendations shared with your team
CRO Gold
Package pricing- Initial setup & data review
- A/B split testing enabled on your site
- Customer behavior testing & session recordings
- Call-to-action optimization
- Data analysis & strategic recommendations
- Monthly results monitoring
- Recommendations shared with your team
One-time setup fee: $500, applied to every package.
Why Work with GreatInflux’s Conversion Rate Optimization Experts?
Every website visitor is a potential customer. Here is what two decades of digital marketing and a testing-first process do for your conversion rate.
Team of Conversion Rate Optimization Experts
Looking for conversion solutions? GreatInflux’s CRO experts implement strategies to elevate your website’s performance effectively.
20+ Years of Digital Marketing Experience
With 20+ years of experience, GreatInflux significantly elevates digital marketing strategies for businesses of all sizes.
Proven CRO Marketing Results
Every website visitor is a potential customer. 88% of our clients boosted conversions with GreatInflux’s CRO marketing.
Extensive CRO Testing
Our strategic CRO testing identifies the best layout, using A/B testing to convert visitors into customers.
Increase Website Engagement, Conversions, Leads, and Revenue
Maximize visitor value with A/B testing, optimize pages for calls, emails, or sales, boosting performance.
Reduce Customer Acquisition Costs
GreatInflux’s CRO experts reduce acquisition costs, maximize visitor value, increase revenue per visitor, and grow business.
Better Understanding of Customers via Data
Understanding customers is key to effective CRO. Researching customer interactions improves website engagement and conversion.
Improve Customer Lifetime Value (CLV)
A CRO audit identifies areas for improvement and strengths, optimizing customer lifetime value and site performance.
Conversion Rate Optimization FAQ
Is CRO the Same as SEO?
While CRO is not the same thing as SEO, they work together well to make a website successful. SEO works on getting organic traffic to your website. CRO helps to convert those customers into performing a desired action on your website like making a purchase.
Before your customers can make a decision, they first need to be able to find it online when they search for the needed product or service. GreatInflux’s organic SEO services can help your business website be found organically high in search engines.
What is a Good Sales Conversion Rate?
Anywhere around 10% is considered a good sales conversion rate. While the average conversion rate amongst businesses is around 2.5% to 3%, current sales conversion rates tend to be somewhere less than 10%.
What is a Good Ecommerce Conversion Rate?
An average ecommerce conversion rate would be measured around 2.5% to 3%. Even when everything is going as planned within your CRO strategy, you can still expect to gain a desired action around 2-3% of the time. Your e-commerce business should aim at having a 3%+ conversion rate as a baseline goal.
How Do You Calculate Conversion Rates?
To calculate the conversion rate, you start by dividing the number of conversions by the number of visitors you have. You take that and multiply it by 100. The result is your conversion rate.
What are the Challenges with CRO Testing?
While conversion rate optimization (CRO) has multiple benefits, it also has limitations. Here are a few:
CRO Doesn’t Paint the Full Picture: While getting a conversion rate helps build a strong strategy, it won’t tell you everything you need to know about your customers and website performance. When individuals hyper-focus on getting quick CRO results, they sometimes lose sight of seeing WHY users do or do not convert. Be sure to go beyond CRO to understand the user’s thoughts, actions, behaviors, and more to solve their problems.
Higher Conversion Rates Don’t Necessarily Mean Higher Revenue: It’s important to know that your conversion rate doesn’t tell you the number of conversions. It tells you the percentage of visitors who accomplish a desired action on your site. With this in mind, this doesn’t automatically mean that an increase in conversion rates equals an automatic increase in revenue.
Every Customer is Unique: While your business probably has a target or desired audience, it’s important to recognize that every customer is different. What works for one customer may not work for another with the same interests. Be sure to optimize your website for the highest number of users possible.
Do You Need a Certain Amount of Website Visitors for CRO Testing?
Yes. You do need a certain amount of website visitors to be able to conduct CRO testing. Having a small number of website visitors can end up not drawing the best conclusions about customer behaviors. It is recommended that having a minimum of 5,000 visitors per week on a website page will be enough to get the CRO results you need. 5,000 visitors isn’t a requirement for CRO, but more data means better hypothesis testing, which can bring better results.
Speak with a CRO expert
Tell us about your website, your traffic and the action you want more visitors to take. A CRO specialist will come back with a testing plan built for you.
Ready to convert more of your traffic?
Start with a free proposal. We will show you where visitors drop off and the first tests we would run.
Get Your First Month of Digital Marketing Services for Free!
We're here to help. Get in touch with Greatinflux today
