SEO Frequently Asked Questions

Local SEO is a specialized search engine optimization strategy that focuses on buyers looking for products and services in your local community.

There are overlapping ranking factors with local SEO and national organic SEO, but local SEO places a higher value on relevance, distance, and prominence.

More specifically, affordable local SEO services include:

• Getting your business ranked in Google's local map pack, optimizing website copy for location-based keywords, and "near me" searches.
• Detailing a geographical element and the office location to help search engines better understand which local areas your website should rank for.
• Creating and optimizing your Google Business Profile listing.
• Creating citation and online local business directory listings to increase brand awareness and reach.
• Building expertise, authoritativeness, and trustworthiness (E-E-A-T) for your business in your local neighborhood.

Regional and national organic SEO services target buyers looking for your products and services in a regional or national location. In that case, local Google Maps is not a search engine ranking factor.

SEO and PPC are both in the marketing family, but the two are very different in the specific strategies and outcomes. PPC stands for pay-per-click and it is an advertising strategy that involves generating ads on Google SERPs (search engine results pages). Increasing ad spend typically correlates with higher ad positioning for certain keywords.

SEO is different because there is no ad spend involved. To rank higher on Google and other SERPs, SEO strategies must follow best practices and websites must develop a trusted and authoritative reputation with search engines. SEO involves generating organic traffic using technical SEO, SEO content marketing strategies, and motivating other websites to link to your site (backlinks).

Both PPC and SEO improve your brand's visibility and traffic to your website. PPC brings immediate results in website traffic, though businesses pay for every single click to the website. SEO can take several months to generate organic traffic, but it is a long-term and more sustainable strategy.

SEO results can't be achieved overnight. Search engine optimization is a long-term strategy and on average takes at least 6-9 months to start seeing results. Much of this is based on how competitive an industry is, the keyword opportunities available, keyword competition, website longevity and SEO technical health, and many additional factors.

However, the results are worthwhile because SEO is a sustainable solution for generating website traffic and revenue.

To know how a client's campaign performs, we provide total transparency into all of the SEO work that we perform. We give you access to our reporting dashboard that shows every SEO action done. You can track how every dollar of your money gets used, as well as monitor keyword movement and overall performance.

Yes! GreatInflux has a free tool that scans your website to see how well optimized it is for SEO, speed, and Google and AI search. It's absolutely free and you can try it now: check your website's SEO score.

While campaign details vary based on the package, GreatInflux's organic SEO packages include:

1. SEO Keyword Research Services: It takes a lot to rank well for a keyword, so we conduct extensive keyword research to find keywords with high search volume and low competition to give you the best odds of getting into Google's top ten rankings.
2. Business Listing Management: To make sure Google and prospective customers know a business is active, we ensure that information about your company is consistent across all business profile sites, like GreatInflux and Google Business Profile. Learn more about GreatInflux's free business listing.
3. Content Recommendations: In our SEO content services, GreatInflux's SEO team provides on-page content recommendations as well as content marketing and blog creation services. It's important to publish fresh and accurate content consistently for a successful SEO campaign.
4. White Hat Link Building: We get the word out about your business by creating a diverse backlink portfolio for your web pages, with links placed on relevant industry and news sites that point back to your website.
5. SEO Performance Reporting: We provide SEO reporting that shows you how your campaign performs, as well as in-depth reviews of all the work performed.
6. Campaign Monitoring and Ongoing SEO Consulting: Our goal is to help business owners succeed online. To help achieve this we actively monitor every SEO campaign to identify areas for improvement.

Yes. GreatInflux gives customers access to their SEO campaigns so they can track every step of the process, what actions our team has taken, and the results along the way. Your GreatInflux account manager will also call you every month to update you on the status of your SEO campaign and how it's performing.

No! Every SEO campaign is handled in-house by GreatInflux employees. We have extensive experience and success in providing small to medium-sized businesses with successful campaigns for local SEO, national SEO and ecommerce SEO.

From the initial SEO keyword research process and providing on-page content recommendations to building authority through off-page SEO strategies, GreatInflux delivers comprehensive SEO campaigns to our clients. And it's all done in-house by our full-time SEO experts.

GreatInflux believes in making quality SEO services accessible to small and medium-sized businesses.

Contact our GreatInflux sales team below for more details on what a successful SEO campaign can look like for your business, and to discuss SEO pricing and packages that fall within your budget.