When choosing which to prioritize, it’s important to see the difference between content SEO vs technical SEO. In short, content SEO refers to optimizing what users will read, and technical SEO refers to optimizing what search engine crawlers will read.
Content SEO refers to search engine optimization focused on the actual content of a website, like blog articles, keywords, and images or videos. Technical SEO experts work on the more technical, backend, or HTML aspects that affect how search engines understand and index a website.