Technical SEO Services

When choosing which to prioritize, it’s important to see the difference between content SEO vs the technical side. In short, content SEO refers to optimizing what users will read, and site health refers to optimizing what search engine crawlers will read.

Content SEO refers to search engine optimization focused on the actual content of a website, like blog articles, keywords, and images or videos. Technical SEO experts work on the more technical, backend, or HTML aspects that affect how search engines understand and index a website.

This work is not necessarily different from SEO, rather, it is an important part of any SEO strategy. Standard SEO depends on a variety of practices and processes which include:

• Creating useful content through content marketing and blog writing.
• Off-page link building to help gain authority.
• Has a focus on keyword strategy and research.
• Improving visibility through local SEO through local traffic and directory submissions.
• And more.

The technical side has a variety of practices and processes which include:

• Technical SEO only works to improve website code.
• There is no external link building involved.
• Improves indexing and coding.
• Helps remove broken pages and duplicate content.
• And more.

Technical SEO works more behind the scenes to help improve the overall user experience of your website to help it succeed on search engine ranking pages (SERPs).

Technical SEO agencies can utilize a wide range of tools that help them identify a website’s performance. 50% of consumers expect a website to load in two seconds or less. If your web pages don’t have the best website performance, users will move on quickly and put their trust in another site.

Here is a list of potential testing tools SEO agencies could use to help examine and improve a website’s the technical side, such as site speed:

Web Vitals: These are key metrics that Google uses to help measure and determine a page’s performance as a whole. These key metrics are:

• Largest Contentful Paint (LCP): This metric measures loading performance. It is recommended that a page should load within 2.5 seconds for the best results.
• First Input Delay (FID): This metric measures interactivity. Web pages should have a score of 100 milliseconds or less for the FID.
• Cumulative Layout Shift (CLS): This metric measures visual stability. Web pages should stay around a CLS of 0.1. or less for this metric.

Having a successful loading performance, interactivity, and visual stability will help improve Google’s overall web vitals for your website.

• Google Page Speed Insights: This tool helps describe the user experience of a website page from a mobile and desktop device. They provide an extensive report of different areas of the web page that could be improved upon such as performance, accessibility, SEO, or best practices overall.
• Pingdom Page Speed This tool helps you identify how fast your web pages load. It helps point out the areas of a web page that are performing well and which areas need improvement. It’s a useful tool for users of all experiences to use.
• Google’s AMP Testing Tool: Google’s Accelerated Mobile Pages (AMP) Testing Tool helps create quality mobile pages that also load quickly. AMP also can be implemented to help measure user experience and interactions through Google Analytics.
• Google’s Rich Results Test: This Google test helps identify what Google rich results could be generated based on the data within a webpage. It tests structured data and other non-textual elements such as images, videos, carousels, etc. to help support the rich results.
• Schema Markup Validator: This tool helps validate all of the schema markup that’s embedded into your website. One main goal of using this tool is to help standardize HTML tags.
• Google’s Mobile-Friendly Testing Tool: This tool helps discover how mobile-friendly a web page is. By entering a web page URL, it will help you navigate whether or not the page is user-friendly on a mobile device. Websites that are mobile-friendly have a higher chance of ranking in mobile search results.

To generate more sales and improve your ecommerce site’s visibility, it’s important for ecommerce sites to optimize for technical SEO. Technical SEO experts recommend optimizing for technical SEO for ecommerce sites by:

• Checking your website structure
• Making sure your website URLs are correct and in order
• Securing your website
• Improve website loading speeds
• Making all elements of an ecommerce website mobile friendly
• Crawling your website
• Check up on your robot.txt file
• Clean up duplicate content
• And more!

A technical SEO expert should be familiar with the many aspects of search engine optimization. Such as website architecture, HTML or CSS or JavaScript, keyword research, content optimization, and more. greatinflux’s technical SEO experts possess these seven skills:

• 1. Website Architecture: We know how website architecture (including site structure, URL hierarchy, and sitemaps) impacts search engine crawling and indexing.
• 2. HTML/ CSS/ JavaScript: We understand these fundamental building blocks of website development. We can read and understand website code and identify any issues that might come up.
• 3. Data Analysis: GreatInflux’s team of technical SEO experts can analyze complex sets of data from tools like Google Analytics, Google Search Console, SEMRush, and other SEO tools. They help identify patterns, trends, and insights that can improve your site’s performance.
• 4. Keyword Research: Keyword research is a fundamental part of both content optimization and technical SEO. Our team can conduct keyword research and identify the relevant primary keywords that will drive qualified, targeted traffic to your website.
• 5. Content Optimization:: Technical SEO experts can optimize rankings by ensuring that content is written well, relevant to user queries, useful, and high-quality. greatinflux’s content writing services make sure that your content is discoverable and relevant to users and search engines alike.
• 6. Technical Troubleshooting: We know how to troubleshoot any technical issues that affect website performance. When there are broken links, duplicate content, inaccurate redirects, or page speed issues, we can identify and correct those.
• 7. Communication Skills: Above all, greatinflux’s team knows how to communicate with you as our customer. We make sure you understand what we’re doing and how we’re helping you, and our dedicated SEO account manager will answer any questions and concerns you might have.

A technical SEO agency can provide professional expertise that your business might not be able to provide to your website’s back-end. Especially in areas that require exact details within sitemaps, navigations, meta information, implementing tags, and more.

Your technical SEO consultant also monitors all Google algorithm updates and implements any corresponding fixes.

When your business isn’t confident in implementing the technical side elements into your website’s back-end, it could potentially lead to some consequences down the road. Having expert assistance from a technical SEO agency can help make all the difference in having a successful website over time.