Technical SEO Services

This work is not necessarily different from SEO, rather, it is an important part of any SEO strategy. Standard SEO depends on a variety of practices and processes which include:

• Creating useful content through content marketing and blog writing.
• Off-page link building to help gain authority.
• Has a focus on keyword strategy and research.
• Improving visibility through local SEO through local traffic and directory submissions.
• And more.

The technical side has a variety of practices and processes which include:

• Technical SEO only works to improve website code.
• There is no external link building involved.
• Improves indexing and coding.
• Helps remove broken pages and duplicate content.
• And more.

Technical SEO works more behind the scenes to help improve the overall user experience of your website to help it succeed on search engine ranking pages (SERPs).

Technical SEO agencies use tools such as Google Search Console, PageSpeed Insights, Lighthouse and crawlers like Screaming Frog to measure performance. Slow pages lose visitors, and Google measures speed through Core Web Vitals, so fixing speed problems helps both users and rankings.

Here is a list of potential testing tools SEO agencies could use to help examine and improve a website's technical side, such as site speed:

Web Vitals: These are key metrics that Google uses to help measure and determine a page's performance as a whole. These key metrics are:

• Largest Contentful Paint (LCP): This metric measures loading performance. It is recommended that a page should load within 2.5 seconds for the best results.
• Interaction to Next Paint (INP): This metric measures responsiveness. It replaced First Input Delay (FID) as a Core Web Vital in March 2024; web pages should have an INP of 200 milliseconds or less.
• Cumulative Layout Shift (CLS): This metric measures visual stability. Web pages should stay around a CLS of 0.1 or less for this metric.

Having a successful loading performance, interactivity, and visual stability will help improve Google's overall web vitals for your website.

• Google Page Speed Insights: This tool helps describe the user experience of a website page from a mobile and desktop device. They provide an extensive report of different areas of the web page that could be improved upon such as performance, accessibility, SEO, or best practices overall.
• Pingdom Page Speed: This tool helps you identify how fast your web pages load. It helps point out the areas of a web page that are performing well and which areas need improvement. It's a useful tool for users of all experiences to use.
• Google Search Console: the Pages and Core Web Vitals reports show indexing and speed problems on your own site.: Google PageSpeed Insights shows lab and real-user speed data for any page that also load quickly. AMP also can be implemented to help measure user experience and interactions through Google Analytics.
• Google's Rich Results Test: This Google test helps identify what Google rich results could be generated based on the data within a webpage. It tests structured data and other non-textual elements such as images, videos, carousels, etc. to help support the rich results.
• Schema Markup Validator: This tool helps validate all of the schema markup that's embedded into your website. One main goal of using this tool is to help standardize HTML tags.
• Lighthouse: Google retired its Mobile-Friendly Test in December 2023. Lighthouse in Chrome shows whether a page is user-friendly on a mobile device; websites that are mobile-friendly have a higher chance of ranking in mobile search results.

Ecommerce sites have large catalogs, so technical SEO has to keep them crawlable and fast. The main steps are:

• Site structure: a shallow category and product hierarchy with clean URLs.
• Indexing control: canonical tags and rules for filters, faceted navigation and duplicate product URLs.
• Speed: compressed images and passing Core Web Vitals.
• Structured data: Product and review markup where it applies.
• Mobile: product pages and checkout that work on small screens.

See our ecommerce SEO packages for how we apply this.

A technical SEO expert should be familiar with the many aspects of search engine optimization. Such as website architecture, HTML or CSS or JavaScript, keyword research, content optimization, and more. GreatInflux's technical SEO experts possess these seven skills:

1. Website Architecture: We know how website architecture (including site structure, URL hierarchy, and sitemaps) impacts search engine crawling and indexing.
2. HTML/ CSS/ JavaScript: We understand these fundamental building blocks of website development. We can read and understand website code and identify any issues that might come up.
3. Data Analysis: GreatInflux's team of technical SEO experts can analyze complex sets of data from tools like Google Analytics, Google Search Console, SEMRush, and other SEO tools. They help identify patterns, trends, and insights that can improve your site's performance.
4. Keyword Research: Keyword research is a fundamental part of both content optimization and technical SEO. Our team can conduct keyword research and identify the relevant primary keywords that will drive qualified, targeted traffic to your website.
5. Content Optimization: Technical SEO experts can optimize rankings by ensuring that content is written well, relevant to user queries, useful, and high-quality. GreatInflux's content writing services make sure that your content is discoverable and relevant to users and search engines alike.
6. Technical Troubleshooting: We know how to troubleshoot any technical issues that affect website performance. When there are broken links, duplicate content, inaccurate redirects, or page speed issues, we can identify and correct those.
7. Communication Skills: Above all, GreatInflux's team knows how to communicate with you as our customer. We make sure you understand what we're doing and how we're helping you, and our dedicated SEO account manager will answer any questions and concerns you might have.

A technical SEO agency can provide professional expertise that your business might not be able to provide to your website's back-end. Especially in areas that require exact details within sitemaps, navigations, meta information, implementing tags, and more.

Your technical SEO consultant also monitors all Google algorithm updates and implements any corresponding fixes.

When your business isn't confident in implementing the technical side elements into your website's back-end, it could potentially lead to some consequences down the road. Having expert assistance from a technical SEO agency can help make all the difference in having a successful website over time.

Open Google Search Console and use the URL Inspection tool to check a single page, or the Pages report to see which pages are indexed and why others are not. A quick check is to search for site:yourdomain.com/page in Google. If important pages are missing, common causes are noindex tags, blocked crawling, duplicate content and weak internal links. If you have not set up Search Console yet, see our guide to setting up Google Search Console.