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Social Media Advertising Service
Social media advertising (SMA) is paid placement on Facebook, Instagram, LinkedIn, TikTok and X, targeted by interest, behaviour and lookalike audiences rather than search intent. GreatInflux plans the audiences, produces the creative, sets up pixels and conversion tracking, and manages budgets weekly so spend follows the ads and audiences that produce leads or sales.
Why Social Media Advertising Matters for Any Brand
Social media advertising puts your business in front of people on the platforms they already use, based on their interests, behaviour and past visits to your site. It suits brands that want awareness, website traffic or sales, and it can be switched on, measured and adjusted quickly.
How We Approach Social Ads
Good social ads match the right audience, message and format. Whether you want awareness, website traffic or conversions, we plan the campaign around your goal and budget. We can also manage your day-to-day posting through social media management, widen reach with display advertising, and improve landing pages with conversion rate optimization.
Ad Formats and Campaign Types
We run paid campaigns on Facebook, Instagram, LinkedIn, TikTok and X, matched to your objectives.
We create video ads, carousel ads, story ads and retargeting campaigns.
Video ads
Attention-grabbing video for feeds, Reels and Stories.
Carousel ads
Interactive carousels that show several products or benefits in one ad.
Story ads
Full-screen, engaging story ads built for phones.
Retargeting
Dynamic retargeting campaigns that bring back people who visited your site.
Where We Run Your Ads
Each platform reaches a different audience and uses different ad formats. We choose placements to match your goal and your customer.
Facebook Ads
Facebook offers precise targeting by interest, behaviour and location, and lookalike audiences built from your customers. It suits local and national businesses of any size.
X Ads
X ads promote posts and target conversations and interests, which suits brands that want to join live discussions and build reach.
Instagram Ads
Instagram ads run in the feed, Stories and Reels. Strong visuals and clear offers work best here, and retargeting brings back people who have already visited your site.
LinkedIn Ads
LinkedIn ads let B2B companies target by job title, industry and company, which suits lead generation aimed at decision-makers.
Pinterest Ads
Pinterest ads can put an ecommerce catalogue in front of shoppers who are planning purchases. It is not part of the standard channel list, so ask us whether it suits your products.
What's Included in GreatInflux's SMA Consulting Services?
Here is how a social advertising campaign runs, from the first call to launch and reporting.
- 1
Speak with a GreatInflux SMA Expert
We want to get to know you and your business. We will start by connecting you with a GreatInflux SMA specialist to lay out the details of a SMA campaign and what could work for your business. From there we will build a personalized proposal based off of your budget and needs that helps create a successful Social Media Advertising campaign for you.
- 2
Setting Goals
Along with setting up your proposal, it's important to set business goals based on your business needs. Whether your business wants more conversions, additional visits to your landing page, or increased impressions to your website, it's important to discuss your business goals with a GreatInflux professional to have the proper data-driven campaign.
- 3
Putting Your SMA Campaign in Action
Once your business is ready to get started, we build the Social Media Advertising campaign based on the proposal, requests, and goals your business wants to accomplish. We start with finalizing your business information (name, address, phone number, and landing page on your website) for the advertisement, and pick the audiences, placements, ad formats and the best budget for your SMA campaign to succeed.
- 4
Final Steps
Before launch, we take your campaign through the platform approval steps and run a final quality check. This QA process can take up to 5 business days.
- 5
Campaign Goes Live
Now it's time for your advertising campaign to go live! We publish your SMA advertisements on the social platforms you chose, such as Facebook, Instagram, LinkedIn and X. While your campaign is live, we will continue to track its performance, check up, and analyze it for the best results. If you notice there's something that needs adjusting, speak with your Campaign Success Manager anytime to make those adjustments.
Is your website ready for customers?
Check your whole site in about 30 seconds: SEO, speed, Google and AI search. You get a score and a list of what to fix first.
- Up to 100 pages
- No sign-up
- Fix-first list
Free. Your report opens on the next page.
Social Media Advertising Pricing
Both packages include everything below, and the National package extends your reach across the country.
Local
Starting at- Interest, behaviour and lookalike audiences
- Engaging Ad Copy and creative
- Effective CTAs
- Bidding Strategy & Budget
- Target Audience and Demographic Targeting
- Competitor & Industry Analysis
- Ad Channels (Facebook, Instagram, LinkedIn, TikTok, X)
- Track KPI's to help see Return on Investment (ROI)
- Automatic adjustments made to increase CTRs (click-through rates)
- Real-time Monitoring
- Pixel and conversion tracking
- Underperforming ad auditing
- Track KPI's to help see Return on Investment (ROI)
- Strategically spread out through the month
- Target Audience & Demographics
- Dedicated account rep
- Weekly budget management
- A/B Test Ad Copy
- A/B Test Creative and Audiences
National
Starting at- Interest, behaviour and lookalike audiences
- Engaging Ad Copy and creative
- Effective CTAs
- Bidding Strategy & Budget
- Target Audience and Demographic Targeting
- Competitor & Industry Analysis
- Ad Channels (Facebook, Instagram, LinkedIn, TikTok, X)
- Track KPI's to help see Return on Investment (ROI)
- Automatic adjustments made to increase CTRs (click-through rates)
- Real-time Monitoring
- Pixel and conversion tracking
- Underperforming ad auditing
- Track KPI's to help see Return on Investment (ROI)
- Strategically spread out through the month
- Target Audience & Demographics
- Dedicated account rep
- Weekly budget management
- A/B Test Ad Copy
- A/B Test Creative and Audiences
* Features can be adjusted to your needs and budget.
Value Scale
Not sure about the right scope? A small business usually starts with a local audience. If your goal is to build a brand, you might aim for a wider or national reach. We can build a campaign that fits either.
Social Media Advertising FAQ
What is SMA and How does it work?
SMA stands for Social Media Advertising: paid ads on platforms such as Facebook, Instagram, X, LinkedIn and TikTok. You choose an objective (awareness, traffic, leads or sales), define an audience by interests, behaviour, location or lookalikes, and set a budget. The platform then shows your ads to that audience, and you pay per impression or per click.
What is the role of Social Media Advertising?
Its main role is to put your brand in front of people who are likely to buy but are not searching for you yet. Social ads build brand awareness, introduce your products to new audiences, bring back people who visited your website, and turn that interest into leads and sales.
What are the main advantages of social media advertising?
- Precise targeting by interests, behaviour, location and lookalike audiences.
- Fast results: campaigns reach people from the day they go live.
- Flexible budgets that are usually smaller than traditional advertising.
- Every impression, click and conversion can be measured.
What are the types of advertising?
Traditional types of advertising include print (newspapers and magazines), direct mail (brochures, catalogs and flyers), television and radio. On social media, the main ad types are image ads, video ads, carousel ads, story ads and retargeting (dynamic) ads, which are the formats GreatInflux runs for clients.
Which Platform Should I Advertise on First?
Start where your customers already spend time. Facebook and Instagram suit most consumer businesses, LinkedIn suits B2B lead generation, and X suits brands that want to join live conversations. Begin with one or two platforms and a single clear goal, then expand once you know what works. If your customers actively search for what you sell, search ads through PPC consulting may convert better and can run alongside social ads.
Get your free social ads proposal
Tell us what you sell, who buys it and your budget. A social advertising specialist will come back with audiences, ad ideas and a plan.
Turn scrolling into sales.
Start with a free proposal. We will show you the audiences, ad formats and budget we would use to reach your buyers.
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