Search engine optimization focuses on optimizing a website by following Google’s best practices and webmaster guidelines to increase organic positioning on the search engine results page (SERP). This is done by optimizing a website for technical and on-site elements, content creation, establishing off-page authority from link building, review generation, and more.
PPC is a form of paid advertising and it operates by paying for ads to show up at the top of a search page.
The key difference between SEO and PPC is that the success of a paid advertising campaign is tied to the ad spend budget. Increasing your ad spend can get your ad ranked higher on the search page immediately, opposed to waiting 3-6 months for SEO tactics to get you in the top 10 search results. Spending more also means the SERP will show your ad more often.
The downside of PPC is that your website only shows up while you‘re paying for ads, whereas a well maintained SEO tactic can keep you ranked in the top 10. Users also see that you paid to get the ad on the top of the search page.
SEO is not tied to ad spend, so the results last longer and usually cost less. Ecommerce search engine optimization focuses on SEO best practices. When you show up in a search, it won’t say your listing is a paid ad, so the user will think Google or Bing chose your website as one of the best options for the buyer. That tends to generate trust with the user. More people trust organic search results, so ranking through SEO often leads to higher click through rates than your paid ads.
Ecommerce SEO tactics include optimizing a website for optimal technical performance. It should load fast, images must be clear, etc. We write product page content that targets high intent keywords and answers questions your target audience may have, and much more.
