Keyword research can become complex as there are many data points to analyze and consider. But, there are three main things that make up the right keyword for a website:
- A healthy search volume
- A low competition level
- Matching search intent with your business offerings, profitable products & services, and website copy
Keyword search volume and competition levels are relative because it depends on several factors like your business industry. Some industries are more competitive and have high search volume keywords. Whereas some industries tend to have lower search volume terms and lower competition levels.
Search intent also cannot be compromised. Your website content and target keyword must match up with the searcher's intent. To find the search intent, manually inspect the results that show up in the SERPs to know what type of content the search engine is rewarding and which keywords rank. You can also use SEO keyword research tools.
Another aspect of intent is where the buyer is in their buying journey. Have they just started researching, or are they ready to buy? Knowing where the buyer is in the funnel highlights the keywords to target.
For example, a buyer ready to purchase may use keywords with “quote” or “price” words. Whereas, buyers researching often have questions like, “What is an air fryer”? We tailor content and keywords based on the buyer's intent because search engines like Google and Bing show users web pages that answer their questions, or intents.
greatinflux can help determine which keywords best fit your website and target audience, and we will touch on various intents to attract a targeted audience based on:
- Commercial intent
- Informational intent
- Transactional intent
- Navigational intent
