Keyword Research Agency
A keyword research agency finds the exact searches your customers use, groups them by intent and maps each group to a page, so content and campaigns target demand that exists. GreatInflux delivers volumes, difficulty, SERP features and competitor gaps for your market, plus a prioritised content and landing-page plan, usually within a week.
Why Work With a Keyword Research Agency?
Good keyword research takes time, tools and judgement. GreatInflux finds the searches your customers use, checks volume, difficulty and intent, and maps each keyword to a page on your site. We then monitor performance so the plan stays current as search results change.
Benefits of Working with a Keyword Research Agency
SEO Agencies Have Expertise & Resources
Thorough keyword research takes time, tools and experience. We handle the research, so you get a prioritised plan instead of a raw keyword list.
Finding the Right Keywords
A good keyword balances search volume, competition and search intent. We weigh all three for your business, so you target searches that can realistically bring customers.
Strategic Keyword Placement
Finding a keyword is only half the work; it also has to be used well on a page. We map each keyword to a page and recommend where to use it, including titles, headings and content.
Access to Extensive & Valuable Data
GreatInflux uses professional keyword and rank-tracking tools to size demand, find opportunities and monitor results. Every recommendation is based on current search data and mapped to a page on your site.
Our SEO Keyword Research Approach
Here is our five-step keyword research process, from your goals to a monitored strategy.
- 1
Understand Your Business & Goals
We learn your business, industry, audience and goals, so the research targets searches that lead to enquiries or sales rather than traffic for its own sake.
- 2
Analyze Current SEO Keyword Rankings
We review which keywords your site already ranks for, so we build on what works and fix what does not.
- 3
Identify New Keyword Opportunities
We research new keywords that fit your business and can bring valuable traffic, including competitor gaps and emerging search trends.
- 4
Keyword Intent and Mapping
We group keywords by search intent: informational, navigational, commercial or transactional. Each group is mapped to a specific page, so every page has a clear purpose.
- 5
Deliver Your SEO Keyword Strategy & Monitor Performance
We deliver your keyword strategy with a prioritised content and landing-page plan, then monitor performance and adjust it as rankings change.
★★★★★Choosing GreatInflux was the best decision I made for my small business! After a frustrating six months with another SEO agency, GreatInflux has completely turned things around in just 2 months. They've delivered results beyond what I expected, far exceeding what the previous team could do. I only wish I could rate them even higher! With a tight budget, it's crucial to have a team that delivers, and GreatInflux does just that. I'm excited to see how much more we can achieve together!
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SEO Keyword Research Agency FAQs
What is an SEO Keyword Research Agency?
An SEO keyword research agency finds the search terms your customers use, checks their volume, difficulty and intent, and builds a keyword strategy you can act on. GreatInflux includes keyword research in all of our SEO service packages.
What are SEO Keyword Research Services?
Keyword research services identify the search terms related to your business, products or industry and show which ones are worth targeting. The result is a keyword plan that tells you what to write, which pages to optimise and which searches your competitors win that you do not.
How Do I Pick the Right Keyword for My Site?
This work can become complex as there are many data points to analyze and consider. But, there are three main things that make up the right keyword for a website:
- A healthy search volume
- A competition level you can realistically beat
- Matching search intent with your business offerings, profitable products & services, and website copy
Keyword search volume and competition levels are relative because it depends on several factors like your business industry. Some industries are more competitive and have high search volume keywords. Whereas some industries tend to have lower search volume terms and lower competition levels.
Search intent matters just as much.. Your website content and target keyword must match up with the searcher's intent. To find the search intent, manually inspect the results that show up in the SERPs to know what type of content the search engine is rewarding and which keywords rank. You can also use SEO keyword research tools.
Another aspect of intent is where the buyer is in their buying journey. Have they just started researching, or are they ready to buy? Knowing where the buyer is in the funnel highlights the keywords to target.
For example, a buyer ready to purchase may use keywords with “quote” or “price” words. Whereas, buyers researching often have questions like, “What is an air fryer?” We tailor content and keywords based on the buyer's intent because search engines like Google and Bing show users web pages that answer their questions, or intents.
GreatInflux can help determine which keywords best fit your website and target audience, and we will touch on various intents to attract a targeted audience based on:
- Commercial intent
- Informational intent
- Transactional intent
- Navigational intent
How Much Do SEO Keyword Research Services Cost?
Keyword research is included in our SEO plans. Local SEO and ecommerce SEO plans start at $200 per month, and national SEO plans start at $1,000 per month. The final price depends on your business goals and how competitive your market is.
SEO keyword research services can be affordable and available at any budget. Get a free SEO analysis from GreatInflux today!
What Do I Receive From Keyword Research?
You receive a keyword plan covering search volume, ranking difficulty, SERP features and competitor gaps. Each keyword is mapped to a page by search intent, with a prioritised list of content and landing-page opportunities. The plan is usually delivered within a week. See an example in our SEO audit case study.
Get your free keyword research proposal
Tell us about your business, your market and your competitors. A keyword research specialist will come back with the searches worth targeting first.
Target the searches that bring customers.
Start with a free proposal. We will show you the keywords your competitors win and the ones you can win next.
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