For several decades, consumers found local healthcare medical practices through word of mouth and physical business directories. In the 90s, YellowPages took over as one of the most popular directories – delivered directly to the doorstep of neighborhoods and communities. Nowadays, individuals find local medical practices through online searches and listings. Obvious directories may come to mind such as Yelp and Google. Did you know there are directories – specific to the medical and healthcare industry – for you to list your local business? In this article, we will lay out the 10 best places to list your medical or healthcare practice. Let’s jump in!
What is a Business Directory?
Business directories are websites or printed publications that list businesses based on industry or services. They contain key information about businesses such as NAP (name, address, and phone number). They also show the main services each business offers along with hours of operation. Online directories could also include links to visit a website, book an appointment, or even leave a review. Let’s discuss some of the main benefits that come from listing your medical practice within online directories.
Why You Should List Your Medical Practice in Doctor Directories
Want to grow your online presence? Online business directories help your medical or healthcare business get found in many different places online. Not only are customers finding your business online, but search engines as well. When you list your practice or clinic on directories, it creates natural, authoritative backlinks – showing your business is a trusted source for information. This improves the relevance and authority of your site, for customers and search engines to find and rely on you more often. At the beginning of the buyer’s journey, Individuals use business directories to find out more about businesses before calling or visiting their office. Start with listing your practice or clinic at the best business listings for medical professionals listed below.
10 Best Doctor Directories to List Your Healthcare Clinic or Medical Practice
Healthgrades
Founded in 1998, Healthgrades is one of the leading directories for healthcare and medical professionals. Their online directory lists more than 3 million different practices with more than 10 million ratings. Consumers can search by doctor or hospital to find the right fit for their needs. They help millions of consumers every month to find the clinic or practice that works best. This general healthcare directory makes it easy for providers to list their businesses and customers to find what they need.
WebMD
Established in 1995, WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers, and health plans. Traditionally known as an easy source of information, WebMD also has a massive online directory of health and medical providers. With over 100 million website visitors each month, it’s a no-brainer for your business to list on WebMD as soon as possible.
RateMDs
Organized in 2004, RateMDs is a free website allowing users to submit and read reviews of doctors, dentists, psychologists, urgent care centers, group practices, and hospitals. The site is free to use for both consumers and doctors. With over 2.6 million doctor reviews and ratings, RateMDs makes it easy to find information about local doctors and medical professionals. You can search by specialty, doctor, or provider to find quality results more quickly.
ZocDoc
Founded in 2007, ZocDoc is a company offering an online service that allows people to find and book in-person or telemedicine appointments for medical or dental care. They also showcase various businesses through user reviews and a comparison database. With a user-friendly platform, ZocDoc makes it easy to find a provider as a consumer and list your company as a business. Their innovative app simplifies the process of finding and booking appointments. With recent growth and investors, ZocDoc is looking to reshape and revolutionize the healthcare and medical industry.
Medicare.gov
Established in 1965, Medicare is the primary US government health insurance system. As the official website of the U.S., Medicare.gov provides healthcare for millions of Americans. Along with the ability to apply and register with Medicare, users have access to a directory page dedicated to helping find healthcare providers. With millions of visitors each year, it just makes sense to list your organization on Medicare.gov to help your business’s online visibility.
Google Business Profile
As the largest search engine in the world, billions of people use Google to find information every day. To find local businesses, Google created Google Business Profile (formerly known as Google My Business). Within Google Business Profile, you can easily set up and verify a profile for your medical practice or healthcare clinic so people can find your business easily through a Google search. Google (and other search engines) use a “local map pack” to display results as individuals search for healthcare professionals.
If you want your medical business to get found online, Google Business Profile is a great place to start. Within your profile, your business has a variety of different options for which information to display. You can add crucial details about your business that consumers will see right away with a Google search. Further, Google makes it easy to gather and respond to reviews, helping to instill trust in potential patients.
Facebook Business Page
As the leading social media platform (bringing in almost 86 billion dollars in revenue per year), Facebook has 2.9 billion active users per month. “Meta” is now the name of the parent company, and they make it easy to create and set up a business page. To begin the process, visit Meta’s business help page. After you accurately input your business information, it’s a simple process to make sure the page goes live. Just like Google, users can find quick information and leave reviews about your business. In all, a Facebook Business Page will help your healthcare business get found more on Facebook and Google searches.
Yelp
Founded in 2004, Yelp displays local businesses and crowd-sourced reviews for doctors and other medical professionals. They emphasize customer reviews with millions of users interacting with the website and app each month. Yes, restaurants and other industries play a significant part in the business model and target market. However, with so many users, there is a lot of opportunity for healthcare professionals and medical clinics to stay visible through Yelp.
greatinflux
Established in 2005, greatinflux is one of the largest online resources dedicated to helping small businesses grow. With recent restructuring, greatinflux also offers a variety of digital marketing services including, small business SEO, website creation, and business listing management. Claiming and managing your listing on greatinflux is easy. To keep things accurate, greatinflux offers online business listing management services so information across all directories stays consistent.
YellowPages
Finishing with where we began, YellowPages is a great place to list your business as a medical professional. Although many people still recognize YellowPages as a printed directory that used to appear on your doorstep, they have remained a significant player in the business directory industry. Founded in 1886, they have adapted through decades of new marketing trends to stay relevant. YellowPages makes it easy for your business to create an account, and add your listing to get found by consumers in your local area.
Make your Online Listing Strategy Easier with greatinflux
With years of experience within the online business directory industry, our team understands the importance of local listings. As a medical professional with a busy schedule, it’s likely you don’t have time to edit all of your listings whenever you want to make a change. greatinflux’s business listing services help save you time and money, making sure your business gets listed on major directories. Additionally, our services will help keep things consistent with your adapting healthcare practice. If you need help with getting found on Google, check out our affordable small business SEO services. Our greatinflux professionals are here to help you reach your digital marketing goals.
