Social Media Marketing Services that build brands people follow.
GreatInflux's social media marketing services build a brand people recognise on Facebook, Instagram, LinkedIn and X: a channel strategy, a monthly content calendar, design and copy, scheduled posting, community replies and paid amplification where it pays back. Reporting covers reach, engagement and the leads or sales that came from social, so the work is judged on business results.
Reviewed by Nick, Founder & CEO, GreatInflux · Serving businesses in the United States, United Kingdom, UAE and India
What Is Social Media Marketing?
Social media marketing leverages platforms like Facebook, Twitter, LinkedIn, and Pinterest to boost brand recognition, grab customer attention, and connect with a wider audience. It’s a potent tool for both small businesses and enterprises, meeting your prospects where they hang out online and enhancing brand engagement.
A well-crafted, data-driven social media marketing plan can yield impressive results, turning customers into brand advocates. Importantly, it also enhances your search engine optimization (SEO) and overall digital marketing efforts, opening up new revenue streams for your business.
SMM is a valuable strategy to integrate into your online marketing campaign because it drives qualified visitors to a website which can result in increased leads and sales.
Are Digital and Social Media Marketing Essential for Business?
Absolutely, digital and social media marketing are vital for online success. While their strategies may differ, they share a common goal: boosting brand awareness and revenue.
Social media in digital marketing lets you present your brand to potential customers when they’re ready to make a move. More importantly, when you combine digital and social media marketing efforts, you can make the most of every customer interaction and conversion opportunity.
It’s not about choosing between digital marketing and social media marketing; it’s about blending the right tactics to convey your brand’s message. Having both strategies is essential for finding the right customers and boosting your online presence. The key is aligning your social media digital marketing methods with your goals.
What is Social Media Marketing and Why is it Important?
Promotion that builds a brand
Social Media Marketing is the practice of promoting brands, services or products on social media platforms. It involves creating content and sharing it on social platforms for advertising and branding goals.
A direct line to your audience
The activities in Social Media Marketing are posting content and talking with people on social media. It plays an important role in modern business in today’s world, the easy way for businesses to connect with audiences and grow the brand among them.
Stronger with SEO
Social activity makes more people aware of your brand and its details, and that awareness feeds back into search: more branded searches, more links, more growth for that particular brand.
Why Choose GreatInflux for Your SMM Consulting Services?
Two decades of online marketing, a dedicated social specialist on your account and a process built around engagement that turns into revenue.
20+ Years of Experience
GreatInflux has over 20 years of experience in providing online marketing solutions to a variety of businesses. Whether they be big or small, GreatInflux has serviced a wide range of industries to help businesses gain a competitive advantage online.
Dedicated Social Media Consultants
Each business that partners with GreatInflux works with a dedicated rep who knows digital marketing, especially social media strategy, inside and out. They understand which Facebook, Instagram, LinkedIn and X tactics work best for a range of industries. Your success manager oversees and ensures the success of your SMM campaign.
Grow Brand Awareness
Building your brand awareness allows your business the opportunity to market your products and services to individuals looking for them. With SMM consulting services, GreatInflux provides a way to help guide and position your business by growing your brand awareness successfully.
Improve Social Lead Generation
A variety of digital marketing opportunities can help drive growth through lead generation. Social posts and paid social campaigns are highly visible and can be one of the best lead generation solutions. GreatInflux places your business in the feeds where your customers spend their time.
Keep Customers Engaged
Social campaigns improve engagement. Our SMM consulting services help guide businesses in creating opportunities to maximize customer engagement to the fullest, whether through monitoring and adjusting content, audiences and posting times, or making manual changes for the best results.
Increase Social Conversions
To drive successful ROI and meet your business goals, GreatInflux helps businesses scale social by increasing conversions. We set customizable conversion goals, audience adjustments, and continuously optimize creative and targeting to set a successful path for ROI based on any spend.
What’s Included in GreatInflux’s SMM Consulting Services?
Our SMM consulting services come equipped with experienced professionals who understand how to engage with the audience your business needs to reach. Check out how GreatInflux’s SMM consulting services process works step-by-step to help visualize your business succeeding with SMM.
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Speak with a GreatInflux Social Media Marketing Expert
We want to get to know you and your business. We will start by connecting you with a GreatInflux SMM specialist to make connections with the audience and respond in good time to any queries through SMM, and make the business work profitable. So we will make connections with you to engage your business.
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Setting Goals
Along with setting goals in business with strategic planning and management for business development, goals should be aligned with visions and strategic objectives. In Social Media Marketing, we set goals in a realistic way, ensuring that the client gets all the facilities. Planning, communication and execution play an important role in setting goals.
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Putting Your SMM Campaign in Action
Once your business is ready to get started, we work to build the Social Media Marketing campaign platforms based on the proposal, requests and goals your business wants to accomplish. By determining the primary goal of a campaign, such as increasing brand awareness, we initiate a strategic design for promoting products, services or brands. The campaign aims to reach a target audience and achieve a good number of specific marketing objectives.
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Final Steps
Before launch, we go through SMM campaign approval steps and perform a final quality check to ensure your content and ads perform properly and can achieve the best results possible once they go live. You’ve given us your SMM goals and business needs; now we take care of the rest with a QA process that can take up to 5 business days.
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Campaign Goes Live
Now it’s time for your campaign to go live! We publish your content and social advertisements on platforms such as Facebook, Instagram, LinkedIn and X. While your campaign is live, we continue to track its performance, check up on it and analyze it for the best results. If you notice something that needs adjusting, speak with your campaign Success Manager anytime to make those adjustments.
SMM Pricing
Higher investment equals higher exposure. Both packages include everything below; the National package extends your reach across the country.
Local
Starting at- Platform & audience strategy
- Engaging post copy & creative
- Effective CTAs
- Posting schedule & budget plan
- Target audience and demographic targeting
- Competitor & industry analysis
- Channels (Facebook, Instagram, LinkedIn, X, Pinterest)
- Track KPIs to help see Return on Investment (ROI)
- Adjustments made to increase engagement and click-through rates
- Real-time monitoring of comments, messages and mentions
- Audience growth and reach tracking
- Underperforming post auditing and refresh
- Strategically spread out through the month
- Target audience & demographics
- Dedicated account rep
- More cost-effective than an in-house social team
- A/B test post copy & creative
- A/B test audiences and posting times
National
Starting at- Platform & audience strategy
- Engaging post copy & creative
- Effective CTAs
- Posting schedule & budget plan
- Target audience and demographic targeting
- Competitor & industry analysis
- Channels (Facebook, Instagram, LinkedIn, X, Pinterest)
- Track KPIs to help see Return on Investment (ROI)
- Adjustments made to increase engagement and click-through rates
- Real-time monitoring of comments, messages and mentions
- Audience growth and reach tracking
- Underperforming post auditing and refresh
- Strategically spread out through the month
- Target audience & demographics
- Dedicated account rep
- More cost-effective than an in-house social team
- A/B test post copy & creative
- A/B test audiences and posting times
* Features listed will vary month over month based on need and budget.
Value Scale
Not sure what level of coverage you need for your social media campaign? Check out the scale to see how far you want your brand to reach! A small business would likely want to build a local following. But to build a brand, you might want to reach a bigger or national audience. GreatInflux can build a campaign that best fits the needs of your business!
SMM Consulting FAQ
What is SMM and How Does it Work?
SMM stands for Social Media Marketing, which is used to connect with audiences through social media platforms to build your brand and increase the sales of your business. It is done through setting objectives, content creation, engagement, creating services, optimization and evolution.
Why is Social Media Marketing important?
SMM is important because it gives businesses a way to connect with their audiences directly, so customers can ask about anything they need. Platforms like Facebook, Twitter (X), Instagram and WhatsApp give a way to spread information all over the world. In today’s world, having a strong presence on social media is very important to grow a business faster.
What are the basics of SMM?
Social Media Marketing is a form of internet marketing based on social networks, used to gather an audience for the target you want to reach. All you need is a clear goal and the right social channels.
How do you create a Social Media strategy?
- Firstly choose the goals and objectives
- Learn about your audience
- Know who your competition is
- Do a social media audit
- Set up accounts and profiles
- Find inspiration and social media influencers
- Create content and track performance
Which platforms do you manage?
Facebook, Instagram, LinkedIn, X (Twitter) and Pinterest, plus paid campaigns on Meta and X. We recommend the mix that fits where your customers actually spend their time rather than trying to be everywhere at once.
Speak with a social media expert
Tell us about your business, your audience and your goals. A dedicated SMM specialist will come back with a plan built for you.
Ready to grow your following?
Start with a free proposal. We will show you where your audience is, what they respond to, and how we would reach them.
Get Your First Month of Digital Marketing Services for Free!
We're here to help. Get in touch with Greatinflux today
