Social Media Marketing Services that build brands people follow.
GreatInflux's social media marketing services build a brand people recognise on Facebook, Instagram, LinkedIn and X: a channel strategy, a monthly content calendar, design and copy, scheduled posting, community replies and paid amplification where it pays back. Reporting covers reach, engagement and the leads or sales that came from social, so the work is judged on business results.
Reviewed by Nick, Founder & CEO, GreatInflux · Serving businesses in the United States, United Kingdom, UAE and India
What Is Social Media Marketing?
Social media marketing uses platforms such as Facebook, Instagram, LinkedIn, X and Pinterest to build brand recognition, win attention and connect with a wider audience. It works for small businesses and large ones, meeting your prospects where they spend time online. Our services include social media management and social media advertising.
A well-planned, data-driven social media marketing plan can turn customers into advocates. It can also support your search engine optimization (SEO) and wider digital marketing, because it brings visitors to your website.
Are Digital and Social Media Marketing Essential for Business?
Yes. Digital and social media marketing share a goal: building brand awareness and revenue. Their tactics differ, and they work best together.
Social media in digital marketing lets you present your brand to potential customers when they’re ready to make a move. More importantly, when you combine digital and social media marketing efforts, you can make the most of every customer interaction and conversion opportunity.
It’s not about choosing between digital marketing and social media marketing; it’s about blending the right tactics to convey your brand’s message. Having both strategies is essential for finding the right customers and boosting your online presence. The key is aligning your social media digital marketing methods with your goals.
Why Social Media Marketing Matters
Promotion that builds a brand
Social Media Marketing is the practice of promoting brands, services or products on social media platforms. It involves creating content and sharing it on social platforms for advertising and branding goals.
A direct line to your audience
The activities in Social Media Marketing are posting content and talking with people on social media. It plays an important role in modern business in today’s world, the easy way for businesses to connect with audiences and grow the brand among them.
Stronger with SEO
Social activity can raise awareness of your brand, which can lead to more branded searches and more links over time.
Why Choose GreatInflux for Your SMM Consulting Services?
15+ years of online marketing, a dedicated social specialist on your account and a process built around engagement that turns into revenue.
15+ Years of Team Experience
Our team has 15+ years of experience providing online marketing to businesses of all sizes across many industries.
Dedicated Social Media Consultants
Each business that partners with GreatInflux works with a dedicated rep who knows digital marketing, especially social media strategy, inside and out. They understand which Facebook, Instagram, LinkedIn and X tactics work best for a range of industries. Your success manager oversees and ensures the success of your SMM campaign.
Grow Brand Awareness
Brand awareness lets you reach people who are looking for what you sell. We position your business consistently across channels so more of them recognise you.
Improve Social Lead Generation
Social posts and paid social campaigns are highly visible. GreatInflux places your business in the feeds where your customers spend their time.
Keep Customers Engaged
We monitor and adjust content, audiences and posting times based on how people respond, with manual changes where the data calls for them.
Increase Social Conversions
We set conversion goals and adjust audiences, creative and targeting regularly to improve the return on your spend.
What’s Included in GreatInflux’s SMM Consulting Services?
Here is how a social media marketing engagement runs, from the first call to a live campaign.
- 1
Speak with a GreatInflux Social Media Marketing Expert
We start by connecting you with a GreatInflux social media specialist who reviews your business, your audience and your current channels. From there we build a proposal that fits your budget and needs.
- 2
Setting Goals
We agree realistic goals with you, such as more followers, more website visits, more enquiries or more sales, so the campaign is built around the right data.
- 3
Putting Your SMM Campaign in Action
We build your channel strategy, content calendar and ad plan from the proposal and your goals. The campaign is designed around one primary objective, such as brand awareness, and a clear target audience.
- 4
Final Steps
Before launch, we take your campaign through approval steps and run a final quality check on your content and ads. This QA process can take up to 5 business days.
- 5
Campaign Goes Live
Now it’s time for your campaign to go live! We publish your content and social advertisements on platforms such as Facebook, Instagram, LinkedIn and X. While your campaign is live, we continue to track its performance, check up on it and analyze it for the best results. If you notice something that needs adjusting, speak with your campaign Success Manager anytime to make those adjustments.
SMM Pricing
Both packages include everything below, and the National package extends your reach across the country.
Local
Starting at- Platform & audience strategy
- Engaging post copy & creative
- Effective CTAs
- Posting schedule & budget plan
- Target audience and demographic targeting
- Competitor & industry analysis
- Channels (Facebook, Instagram, LinkedIn, X, Pinterest)
- Track KPIs to help see Return on Investment (ROI)
- Adjustments made to increase engagement and click-through rates
- Real-time monitoring of comments, messages and mentions
- Audience growth and reach tracking
- Underperforming post auditing and refresh
- Strategically spread out through the month
- Target audience & demographics
- Dedicated account rep
- A/B test post copy & creative
- A/B test audiences and posting times
National
Starting at- Platform & audience strategy
- Engaging post copy & creative
- Effective CTAs
- Posting schedule & budget plan
- Target audience and demographic targeting
- Competitor & industry analysis
- Channels (Facebook, Instagram, LinkedIn, X, Pinterest)
- Track KPIs to help see Return on Investment (ROI)
- Adjustments made to increase engagement and click-through rates
- Real-time monitoring of comments, messages and mentions
- Audience growth and reach tracking
- Underperforming post auditing and refresh
- Strategically spread out through the month
- Target audience & demographics
- Dedicated account rep
- A/B test post copy & creative
- A/B test audiences and posting times
* Features can be adjusted to your needs and budget.
Value Scale
Not sure what level of coverage you need for your social media campaign? Check out the scale to see how far you want your brand to reach! A small business would likely want to build a local following. But to build a brand, you might want to reach a bigger or national audience. GreatInflux can build a campaign that best fits the needs of your business!
SMM Consulting FAQ
What is SMM and How Does it Work?
SMM stands for social media marketing. It uses social platforms to build your brand and generate leads and sales. The work covers setting objectives, creating content, engaging with your audience, running paid campaigns where they pay back, and optimising from the results.
Why is Social Media Marketing important?
Social media marketing gives businesses a direct line to their audience. Customers can ask questions, see your work and recommend you, and your brand stays visible on the platforms where they already spend time.
What are the basics of SMM?
Social Media Marketing is a form of internet marketing based on social networks, used to gather an audience for the target you want to reach. All you need is a clear goal and the right social channels.
How do you create a Social Media strategy?
- Firstly choose the goals and objectives
- Learn about your audience
- Know who your competition is
- Do a social media audit
- Set up accounts and profiles
- Find inspiration and social media influencers
- Create content and track performance
Which platforms do you manage?
Facebook, Instagram, LinkedIn, X (Twitter) and Pinterest, plus paid campaigns on Meta and X. We recommend the mix that fits where your customers actually spend their time rather than trying to be everywhere at once.
Do I Need Social Media Marketing or Social Media Management?
Social media marketing is the overall strategy and campaigns; social media management is the day-to-day running of your channels, and social media advertising is the paid part. Many businesses start with management to keep channels active and add advertising once they know what content works. Request a free proposal and we will recommend where to start.
Speak with a social media expert
Tell us about your business, your audience and your goals. A dedicated SMM specialist will come back with a plan built for you.
Ready to grow your following?
Start with a free proposal. We will show you where your audience is, what they respond to, and how we would reach them.
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