E-Commerce SEO is not as simple as it sounds. It is a complicated form of marketing. It is a strategy that businesses use to amplify their web presence for the sake of more leads and conversions. Today, SEO goes beyond what it used to be in the past years. Today, it has become more granular in ways experts tweak their website to make it Google-ready. Truth be told, the conventional SEO approaches do not work anymore. This write-up aims to unlock some key benefits of e-commerce SEO, which you can use to your advantage to boost your web presence.
What is the Role of SEO in the E-Commerce Regime?
Search engine optimization refers to a marketing strategy that entails various critical steps such as on-page optimization, link-building, content creation, keyword identification, etc. A tailored SEO strategy can help businesses secure a sustainable and long-lasting presence on search results by driving massive organic traffic.
The right SEO practices can mitigate the site’s fundamental issues like poor uploading speed, compromised link profile, low traffic, and so on. The end goal of any e-commerce SEO is to ensure the strong SERP visibility of a given website against identified keywords and search queries.
How SEO can grow an e-commerce site like never before?
SEO is a boon for any emerging or established business looking for leads in the form of potential customers. With the right SEO tactics, the e-commerce website owner can unlock massive organic traffic, leading to better leads and conversion. Have a glance over some of the potential benefits of SEO that every e-commerce business should be aware of:
Better SERP Ranking
According to ImpactPlus, around 68 percent of clicks are received by the top five organic results. What’s more? Only 50 percent of searchers care about visiting websites listed other than page one. That means that the topmost ranking is something you can’t afford to miss. A good ranking translates to better traffic, which further leads to an improved conversion rate. The amount of organic traffic you can drive via SEO can be remarkably massive provided you adhere to the right tactics.
Unlock more customers
If you managed to secure the top spot on the SERP, your site will garner more credibility over time, which help create a loyal customer base. For an emerging business, it is of utmost importance to secure a good spot on SERP and stay there as long as possible. This is the most viable and affordable way to build a solid robust presence. Bottomline is that your brand and your offering need to be heard and seen on the web if you are eyeing to scale your customer base.
As per kiss metrics, visitors are 85 percent more likely to purchase from an online store if it is listed on page one in the SERP. Further, the website claimed that if an online store can boost the conversion rate by 5 percent, this could translate to a 25 percent jump in revenue.
Ensure good ROI
SEO can make your online store user-friendly by augmenting its speed and presence. As a result, you can unlock highly targeted traffic from Google alone, which further mitigates the requirement of costly power marketing. If you know how to find the potential keywords and create organized and logical content, there is no need for you to execute an expensive PPC campaign.
For instance- if someone is looking for “black leather shoes” online, they are more likely to buy the one right away. The intent is clear from the query per se. You can use such search terms to your advantage to drive as much traffic as possible without investing in a paid campaign.
Widespread Brand Presence
E-commerce SEO is a viable way to advocate your products online and augment brand presence among targeted end-users looking for offerings the same as yours. Factually, almost 25 percent of all organic clicks make their way to known brands. This implies that if your business website is not SEO-ready, you could be missing out on massive potential sales.