Audit case study · Website & SEO audit
Adventures Overland: Growing an Overland Travel Brand's Bookings
Our website and SEO audit of Adventures Overland, an overland expedition company, found a recognised brand with trip pages that earn links on their own: its two flagship long-distance trips are linked from 67 and 54 websites. With 162 keywords already on page two, the plan focuses on bookable trip pages that turn that interest into enquiries.
US search data. Visits and traffic value are estimates (data: Semrush).
The website we audited
Adventures Overland on desktop and mobile
adventuresoverland.com as visitors see it today. We review every audit on both screen sizes, because most local and e-commerce searches now happen on a phone.
#3"overland adventures"260 searches/mo
US Google ranking.
What the data shows
Adventures Overland rankings, search intent and traffic
Keywords by Google position
Number of keywords by Google position. Coral bars are within reach of the top three.
Search intent
Share of ranking keywords, with estimated monthly visits from each type.
Discovered by new travellers
Share of search visits from people who did not search the brand name.
Where its search traffic comes from
Share of the total, US search data.
Audit findings
What our Website & SEO audit of Adventures Overland found
Destination content brings travellers in
Articles rank for destination searches such as "famous places of russia" at #6 (720 searches a month), and 167 keywords show trip-comparison intent. Those readers are the next customers.
Flagship trip pages earn links
Two long-distance trip pages are among the most-linked pages on the site (67 and 54 referring domains). Trip pages are its best link magnets and its best conversion pages.
The homepage is split across versions
232 domains link to https://, 82 to https://www. and 61 to http://. All variants should redirect to one URL.
A link review keeps the authority clean
The site has links from about 2,000 domains. Some are low-quality directories and link-network pages; reviewing and disavowing those protects what the trip pages have earned.
Organic competitors for the same searches
| Competitor | Shared keywords | Their keywords |
|---|---|---|
| rusmania.com | 99 | 4,600 |
| overland.travel | 17 | 215 |
| touristlink.com | 13 | 286 |
| dragoman.com | 9 | 167 |
| fourpointsadventures.com | 9 | 53 |
The plan
The 90-day plan for Adventures Overland
Trip landing pages built to book
One page per route and trip type with itinerary, price, dates, vehicle, FAQs and an enquiry form above the fold.
Website development →Page-two keywords to page one
Strengthen the pages behind the 162 keywords at 11–20 with better titles, internal links from destination articles and fresh trip photos.
SEO services →Fix the homepage and disavow spam
Single https homepage with 301s, a cleaned-up link profile and monthly backlink monitoring.
Technical SEO →Ads for departure season
Search ads on route and trip names while bookings open, so the brand is visible before SEO catches up.
PPC management →
How we built this audit: our technical SEO and paid-media specialists ran adventuresoverland.com through GreatInflux's AI-driven audit system, which reads search visibility, rankings, backlinks and competitors at scale. Every finding and every step of the plan was then checked and prioritised by our expert team. Get the same audit for your site.
FAQ
Questions about this Website & SEO audit
Why does my travel website get visitors but few bookings?
Usually because most traffic comes from destination articles or people who already know you, while the trip pages that convert are not ranking for the searches travellers use to compare tours. Each trip needs its own focused, bookable page.
What is a website audit?
A review of how a site is built and found: page structure, speed, mobile layout, redirects, content, conversion paths and backlinks. It ends with a list of fixes ranked by how much they will move enquiries.
Do I need a new website or just SEO?
Often neither alone. If the site is slow or the trip pages cannot take an enquiry easily, rebuild those templates first; if pages work but nobody finds them, SEO comes first. An audit tells you which.
Your site next
Get the same Website & SEO audit for your business
We will pull the same data for your website, show you where you stand against your competitors, and give you a ranked plan of what to fix first.
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