Audit case study · Technical SEO audit
American Messaging: A Brand That Owns #1 for Its Products
Our technical SEO audit of American Messaging, a US secure-messaging company, found a strong brand: it ranks #1 for its product and app names, 41 keywords sit in Google's top three, and about 4,000 websites link to it. The audit's job was to find the technical fixes that turn that authority into more traffic, starting with merging four homepage versions into one.
US search data. Visits and traffic value are estimates (data: Semrush).
The website we audited
American Messaging on desktop and mobile
americanmessaging.net as visitors see it today. We review every audit on both screen sizes, because most local and e-commerce searches now happen on a phone.
#1"ams connect"2,400 searches/mo
US Google ranking.
What the data shows
American Messaging rankings, search intent and traffic
Keywords by Google position
Number of keywords by Google position. Coral bars are within reach of the top three.
Search intent
Share of ranking keywords, with estimated monthly visits from each type.
Brand strength in search
Share of search visits from people searching the company or product by name.
Referring domains to the four homepage versions
Share of the total, US search data.
Audit findings
What our Technical SEO audit of American Messaging found
Links split across four homepages
618 referring domains link to https://, 159 to http://, 55 to http://www. and 28 to https://www. Unless all of them 301 to one version, the homepage's authority is split four ways.
The company competes with itself
Its own app domain shares 12 keywords with the main site, and a sister product domain shares 14. The main site ranks #1 and #2 for the app name, which means two of its own pages are splitting that search.
A clean-up that protects the authority
Alongside thousands of genuine links, some low-quality .shop and casino domains point at the site. Reviewing and disavowing them keeps the link profile working for the brand.
Customers find it instantly
Transactional searches bring an estimated 552 visits a month and navigational searches 986. Existing customers reach the site in one search, a solid base for pages that win new buyers.
Sites competing for the same searches
| Competitor | Shared keywords | Their keywords |
|---|---|---|
| The company's own app domain | 12 | 67 |
| A sister product domain | 14 | 39 |
| automedsystems.com.au | 7 | 32 |
| teletouchpaging.com | 9 | 15 |
| inforad.com | 4 | 75 |
The plan
The 90-day plan for American Messaging
One canonical homepage
301 every http and www variant to a single https version, update internal links and the sitemap, and confirm in Search Console.
Technical SEO →Decide where the app lives
Merge or clearly separate the app and sister-product domains so each search has one obvious page.
Technical SEO →Disavow and monitor
Remove trust from the casino and link-spam domains and audit any old domains redirecting into the site.
White-hat link building →Pages for new buyers
Solution pages for each buyer type (for example hospital and on-call teams) so search brings prospects, not only existing users logging in.
National SEO →
How we built this audit: our technical SEO and paid-media specialists ran americanmessaging.net through GreatInflux's AI-driven audit system, which reads search visibility, rankings, backlinks and competitors at scale. Every finding and every step of the plan was then checked and prioritised by our expert team. Get the same audit for your site.
FAQ
Questions about this Technical SEO audit
Why does it matter if my site loads on http and www versions?
Each version can be treated as a separate page. Links pointing at different versions split your authority unless every variant redirects (301) to one preferred URL.
Can a company's own domains compete with each other?
Yes. If two of your domains target the same searches, Google often ranks one of them lower or alternates between them. Merging or clearly separating them usually lifts the one you want to rank.
What does a technical SEO audit check?
Crawling and indexing, redirects and canonical URLs, duplicate versions, site speed and Core Web Vitals, structured data, internal links and the backlink profile, ranked by impact.
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