Audit case study · Local SEO audit
Erik R. Brown: How a Beverly Hills Realtor Wins Google Maps
Our local SEO audit of Erik R. Brown, a Beverly Hills real estate agent with Compass, found the site in Google's map pack for three of the most valuable local searches, including "beverly hills real estate agent", with 70% of its search traffic coming from buyers and sellers comparing agents. Its neighbourhood content is good enough to be cited by Wikipedia, which gives the site a strong base to grow from.
US search data. Visits and traffic value are estimates (data: Semrush).
The website we audited
Erik R. Brown on desktop and mobile
erikrbrown.com as visitors see it today. We review every audit on both screen sizes, because most local and e-commerce searches now happen on a phone.
Map pack"beverly hills real estate agent"320 searches/mo
US Google ranking.
What the data shows
Erik R. Brown rankings, search intent and traffic
Search intent
Share of ranking keywords, with estimated monthly visits from each type.
Traffic from ready-to-hire searches
Share of search visits from commercial searches, such as people comparing agents.
Where its search traffic comes from
Share of the total, US search data.
Audit findings
What our Local SEO audit of Erik R. Brown found
Map-pack wins on the searches that matter
The site appears in Google's local pack for "beverly hills real estate agent", "beverly hills real estate agents" and the brokerage + city search. Those three bring about a third of all its search traffic.
Content that earns real citations
A neighbourhood guide on the site is linked from several Wikipedia articles, and a cost-of-living page is cited by an entertainment news site. That kind of content earns links no outreach can buy.
Visitors are ready to hire
70% of search traffic comes from commercial searches: 384 keywords where people are comparing or looking for an agent. That is the traffic that turns into listing appointments.
A large pool of rankings ready to move up
The site ranks for 1,353 keywords, with 225 already between positions 11 and 30. Lifting those onto page one is the fastest next step after the map pack.
Local competitors for the same searches
| Competitor | Shared keywords | Their keywords |
|---|---|---|
| joshflagg.com | 53 | 2,000 |
| kwbeverlyhills.com | 36 | 558 |
| christophechoo.com | 35 | 1,100 |
| jademillsestates.com | 31 | 1,100 |
| rogerperry.com | 25 | 834 |
The plan
The 90-day plan for Erik R. Brown
Google Business Profile in top shape
Categories, service areas, weekly posts, listing photos and a steady review request after every closing, to hold and extend the map-pack wins.
Local SEO →Neighbourhood and price-band pages
Pages for each neighbourhood and property type buyers search for, built like the guide Wikipedia already links to.
SEO content →Backlink health check
Review the link profile, disavow low-quality domains and monitor monthly, so the authority the site has earned keeps working for it.
White-hat link building →Turn the agent into a searched name
Video tours, social and local press so more people search for the agent by name, the most reliable traffic a local business can have.
Social media management →
How we built this audit: our technical SEO and paid-media specialists ran erikrbrown.com through GreatInflux's AI-driven audit system, which reads search visibility, rankings, backlinks and competitors at scale. Every finding and every step of the plan was then checked and prioritised by our expert team. Get the same audit for your site.
FAQ
Questions about this Local SEO audit
How does a real estate agent rank in the Google map pack?
Through a complete and active Google Business Profile, steady new reviews, consistent name, address and phone details across directories, and a website with pages that match the neighbourhoods and searches buyers use.
Should I disavow spam backlinks?
If a large share of your links comes from link networks or paid-link spam, yes. Google ignores most spam, but a disavow file protects you if the pattern looks like you built the links yourself.
What does a local SEO audit check?
Google Business Profile, map-pack positions by search, reviews, citations, local landing pages, backlinks and competitors in your area, ending in a 90-day plan.
Your site next
Get the same Local SEO audit for your business
We will pull the same data for your website, show you where you stand against your competitors, and give you a ranked plan of what to fix first.
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